New series of curated seminars and workshops celebrates luxury spirits, cocktails and the craft of mixology
TORONTO, July 23, 2018 /CNW/ - WORLD CLASS Cocktail Week will be shaking things up in Toronto from July 30-31, 2018 as a celebration of the city's rich and vibrant cocktail scene, featuring some of Canada's leading bartenders, as well as master distillers and industry spirits experts from around the world.
Located in the heart of Toronto at Campbell House Museum, WORLD CLASS Cocktail Week will feature engaging seminars, workshops and presentations showcasing the finest spirits in the Diageo Reserve collection, including Bulleit Bourbon, Ketel One Vodka, Don Julio Tequila, Tanqueray Gin, Zacapa Rum and Johnnie Walker Blended Scotch Whisky. Built on legacy, craftsmanship and authenticity, each brand boasts quality ingredients in their most natural form.
"WORLD CLASS is on a mission to help people think about drinks the same way they do about food, equipping consumers with the knowledge and inspiration to create cocktails for any occasion," said Michael Armistead, WORLD CLASS CANADA lead with Diageo Canada. "We are excited to launch WORLD CLASS Cocktail week in Canada with a lineup of engaging sessions celebrating the skill, creativity and inspiration that goes into creating cocktails with luxury spirits."
WORLD CLASS Cocktail Week taps into the desire of discovery from consumers for an unforgettable experience they can share with family and friends. Attendees will have an opportunity to sample some of the world's best loved cocktail serves and hear insights and trends from credible leaders in the industry, including Tom Bulleit, Founder, Bulleit Bourbon, Lorena Vasquez, Master Distiller, Zacapa Rum, Enrique de Colsa, Master Distiller, Don Julio Tequila, Jo Mckerchar, Global Gin & Malts Historian and Archivist, Diageo, Dennis Tamse, Nolet Distillery Ambassador, Ketel One Vodka and Stuart Brown, National Whisky Ambassador, Johnnie Walker and the Classic Malts.
WORLD CLASS Cocktail Week is brought to you by the team behind the biggest bartending competition in the world, WORLD CLASS, which continues to revolutionize cocktail culture. Celebrating its 10th anniversary, WORLD CLASS is on a mission to inspire consumers to drink better both at home and in bars, equipping them with the inspiration and knowledge to do so.
In addition to master distillers and industry spirits experts participating in WORLD CLASS Cocktail Week, WORLD CLASS CANADA Bartender of the Year 2018, Christopher Enns, will be joined on-site by fellow WORLD CLASS CANADA alumni, including Kaitlyn Stewart, Shane Mulvany, Lauren Mote, Grant Sceney and Jenner Cormier.
For additional information on WORLD CLASS Cocktail Week, please visit worldclass.to. Follow @WorldClassCanada on Instagram, use the hashtags, #WorldClassCocktailWeek, #WCCW and #WorldClassCanada, and visit Facebook.com/WorldClassCanada.
When experimenting with your own mixology skills or enjoying award-winning cocktails from your favourite local bartender, WORLD CLASS reminds you to drink responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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About Diageo WORLD CLASS
Diageo WORLD CLASS is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry's largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and bring these to the best bars worldwide. At the core is an outstanding, global training program and internationally recognized platform that elevates the craft of the bartender and builds careers in the industry culminating in an annual luxury landmark week where the Diageo WORLD CLASS Bartender of the Year is announced. Launched in 2009, over 300,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the Diageo Reserve collection. A partnership and collaboration with gurus, media, partners and owners, Diageo WORLD CLASS is widely recognized as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.
SOURCE Diageo Canada
Chris Dionne, North Strategic (for Diageo Canada), 416-500-3802, [email protected]
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