World Design Capital Helsinki 2012 Invites all Those who Love Design, Architecture and Urban Culture!

HELSINKI, June 4, 2012 /CNW/ - Helsinki, the capital of Finland, is now filled with design. In addition to the large variety of other design activities, World Design Capital Helsinki 2012 has opened it's central meeting place, the Pavilion. It will form the heart of the WDC Helsinki 2012 for the summer months. In the Pavilion everyone can experience what the world design capital year is all about.

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The wooden pavilion designed by a group of Aalto University Wood Studio students and specialists represents architecture of a new era and top know-how of Finnish wood construction. The sunny building allows the visitor to enjoy the best parts of summer.  The area of the covered part of the building is 470 m2.

The Pavilion is open from Tuesday to Sunday, 12 May-16 September 2012, from 11 am to 9 pm.  The programme is based on a weekly timetable and it can be explored at the Pavilion's website. There are daily discussions, workshops, activity and socializing with music and film. The programme will be complemented by the versatile exhibition offering of the surrounding museums, and the numerous activities at Design District Helsinki.

A café serving locally grown summer food will also operate in the Pavilion, as well as a reading corner inviting visitors to browse topical publications and treasures of the archives. A push cart shop will offer WDC Helsinki 2012 products.

The Pavilion is implemented by World Design Capital Helsinki 2012, Aalto University, Museum of Finnish Architecture, Design Museum, and UPM. The programme is co-ordinated by Demos Helsinki. The Pavilion is located in Helsinki between the Design Museum and Museum of Finnish Architecture at Ullanlinnankatu 2-4, Helsinki.

The WDC Helsinki 2012 programme contains more than 300 projects, all of them utilising or showcasing design in various ways. The programme can be explored at the website and in the mobile application WDC2012. In addition to the programme, the World Design Capital Helsinki 2012 website offers news, columns and blogs about Finnish design. One can also get to know Finnish designers in special video portraits.

The World Design Capital is an initiative of ICSID, the International Council of Societies of Industrial Design, which every second year recognizes one global city for its accomplishments in utilizing design as a tool to improve social, cultural and economic life.

For further information and listings visit http://www.wdchelsinki2012.fi.

Video: http://www.multivu.com/mnr/53831-wdch

Ms. Maarit Kivisto, Senior Communications Officer, World Design Capital Helsinki 2012, maarit.[email protected], Tel. [phone]