FREE Public Appearances May 10 - 11th at Rogers Centre and LCBO
TORONTO, May 8, 2014 /CNW/ - The 'biggest' TV commercial celebrity horses - the world famous Budweiser Clydesdales - will make public guest appearances in Toronto at Rogers Centre and at the LCBO Queen's Quay location this upcoming weekend.
On Saturday May 10th, the Budweiser Clydesdales will be on display at Rogers Centre across from Gate 9 at 10:00am before parading across Bremner Blvd. Until 1:00 pm, the public are invited to take photographs with the Clydesdales team and talk to their handlers.
On Sunday May 11th, the Budweiser Clydesdales will appear at the Queen's Quay LCBO parking lot from noon until 2 pm. LCBO customers are invited to photograph the Clydesdales and speak with their handlers. Customers who purchase one Budweiser six pack at the LCBO Queen's Quay location will receive1 a complimentary Budweiser Clydesdales keychain, while supplies last.
"This year marks the 81st anniversary of one of the most iconic symbols for Anheuser-Busch, the Budweiser Clydesdales," said Jeff Knapper, general manager for Clydesdales operations. "The Clydesdales have been an integral part of Anheuser-Busch's heritage since 1933, and their strength and majesty symbolize Budweiser's quality and team spirit. It is truly special to see how these magnificent horses spend their early years and later grow to become one of the world's most recognized animals."
To qualify for the world-famous eight horse hitch, Budweiser Clydesdales must meet certain size, colour and disposition requirements. Standing at 18 pounds high (about six feet) at the shoulder when fully mature, Budweiser Clydesdales weigh approximately 2,000 pounds. They must be geldings, bay in colour, have four white legs and a blaze of white on the face, as well as a black mane and tail. A gentle temperament is a very important characteristic, as hitch horses meet millions of people each year.
Numerous award-winning ads have made the Budweiser Clydesdales famous across Canada. This year's NFL Super Bowl spot, 'Puppy Love,' featured a feisty, round-bellied puppy smitten by a friendly Clydesdale draft horse. Canadian fans enjoyed both the commercial and the behind-the-scenes video.
See both links here:
Puppy Love commercial:
https://www.youtube.com/watch?v=uQB7QRyF4p4
Puppy Love behind-the-scenes:
https://www.youtube.com/watch?v=CfvVgahAiis
About Budweiser
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.
1Must be legal drinking age to purchase. Limited quantities available, while supplies last.
MEDIA VIEWING ALERT: The media is invited to join the world famous Budweiser Clydesdales and their drivers, who will be available for photographic opportunities, interviews, and behind-the-scenes looks at the tradition and majesty behind this famous eight-horse hitch.
Advance booking required for media opportunities on Friday, May 9th from 10am - 4pm at Horse Palace, Exhibition Place.
Image with caption: "World Famous Budweiser Clydesdales Arrive In Toronto (CNW Group/BUDWEISER)". Image available at: http://photos.newswire.ca/images/download/20140508_C7360_PHOTO_EN_40127.jpg
SOURCE: BUDWEISER
Laura Ballantyne
Veritas Communications Inc.
[email protected]
416-955-4580
Lorraine Doherty
Labatt Breweries of Canada
[email protected]
416-361-5247
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