World Vision to Kick Off New Campaign with Bold Stunt

TORONTO, June 12, 2013 /CNW/ -

WHEN:						Wednesday June 12, 2013 10:00 a.m.
WHERE:						Pam Chorley's Fashion Crimes - 322 Queen Street W Toronto (between John and Spadina, north side)
WHY:						In recognition of the UN World Day Against Child Labour, World Vision is holding a media event to draw attention to the 115 million children globally who are forced into labour.  Our aim is to educate Canadians on the reality that their retail choices are having a directly negative impact on children around the world.
VISUALS:						Brown paper covering storefront window will be torn down in front of media to reveal children in actual child labour situations.  The children will be affixed with giant price tags, and will be doing various work like sewing, and breaking rocks.  People representing traffickers will be periodically adjusting the price tags.
NOTE:						World Vision Spokesperson Caroline Riseboro, Senior Vice President for Marketing and Engagement will be available for comment.

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. Motivated by our Christian faith, we serve all people regardless of religion, race, gender or ethnicity. For more information, please visit WorldVision.ca.

 

Image with caption: "Pam Chorley's Fashion Crimes - 322 Queen Street W Toronto (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130612_C7320_PHOTO_EN_27894.jpg

SOURCE: World Vision Canada

or to arrange an interview, contact:

Darryl Konynenbelt
Public Engagement & New Ventures Relations World Vision
[email protected]
905-565-6200 ext. 2496/416-669-2602