World's Largest Sourcing Event for Baby, Children and Maternity Products Industry to Unveil New Products, New Exhibitors on July 17-19

Show to feature local and international brands, eco-friendly products for baby, maternity and children products

SHANGHAI, July 3, 2013 /CNW/ - The 13th Shanghai International Children Baby Maternity Industry Expo (CBME China) will welcome local and international suppliers to showcase their latest products on July 17-19, 2013 at the Shanghai New International Expo Centre.

The event will feature 2,105 brands from 1,454 exhibitors across 138,000 square meters of exhibition space.

"Tens of thousands of buyers make CBME China a regular stop on their sourcing calendar as they recognize the purchase efficiency gained by meeting qualified suppliers with qualified products that is available at CBME China," says Athena Gong, General Manager, CBME.

"More and more suppliers also launch their latest products at CBME China. We have also seen an increase in number of new exhibitors and brands in 2013."

A number of world-known brands have already confirmed participation including 4 MOMS, Babycoccole, Barcarola, Britax, BBC, CAM, Combi, Chicco, Cybex, Disney, F.S. Baby, Joovy, Kiddy, Karicare, Mayoral, Mustela, Nike Kids, Nuby, NUK, Nuna, Ok Baby, PALI, Piccoletas, Pigeon, Phillips Avent, Quinny, Silver Cross, STOKKE, Trasluz, Wyeth and more, covering a range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services.

Specialized Zones and Pavilions to showcase the latest and best in the industry

With the increase in exhibition scale, CBME China is carefully categorized into themed areas to make sourcing easier for buyers. These are: International Pavilions; Licensing Zone; Maternity and Baby Care Products; Baby Carriages, Car Seats and Furniture; Food and Health Care Products; Toys, Educational Products and Souvenirs; Children, Baby and Teenager Clothing, Footwear and Accessories; Maternity Clothing, Underwear and Accessories; Service Organizations and Industry Exhibitions.

One of the event's highlights is International Pavilions, where international brands from Australia, Korea, New Zealand, United States, Spain, Taiwan and other countries are presenting products covering a range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services.

The Licensing Zone is where licensees can find new properties and brands and initiate licensing deals. Whether looking to spot trends, building strategic partnerships, securing promotional tie-ins or taking property worldwide - this is where it all happens.

At the Innovative Products Awards Gallery, visitors can see first-hand the latest product innovations in the industry. Originally conceived to encourage independent research and development on safer quality products for mothers and babies, the CBME Innovative Product Awards continues the tradition by providing a platform for inspiring innovative products meeting the highest industry standards.

New to CBME China is 1,000sqm 4-Love Outdoor Gallery. Here, visitors can find latest collections in fashion, toys, and other maternity, children and baby products against the backdrop of four seasons -- spring, winter, summer and fall.

Focusing on content that matters to the industry

Visitors and exhibitors attending CBME China will not only find new business partners and find thousands of children, baby and maternity products, they will also get an inside look at what's happening in the industry.

CBME China's conference program aims to brand owners and buyers on conduct more efficient trade in the industry. The program provides a comprehensive source of information on China's supply chain and will feature a broad range of hot topics from sourcing strategies to emerging market trends.

The Children Baby Maternity Products Industry Summit will give attendees an overview of China's children, baby and maternity products market, and educate them on how to grow their business in the region. The whole-day summit will cover topics include industry trends, retail success stories, supply chain and distribution process, e-commerce, panel discussion with industry experts.

Brand owners and suppliers can learn how to bring their products beyond their current market through the 'Expand Your Business Beyond Your Borders' Seminar. CBME China is bringing together a group of experts from India, Turkey, UK and the U.S. to give an overview of these markets.

Would-be entrepreneurs can learn from industry gurus at the'Retail Seminar: Setting up Your Own Baby Product Store.'Topics include site selection, purchasing and stocking, merchandise display, store operations, inventory management, advertising and promotions, affiliate marketing and management, staffing and more.

Brand owners and suppliers will take center-stage at the Supplier Seminars as they share their brand developments and demonstrate latest product innovation. Each two-hour session will help buyers gain a better understanding of the suppliers.

Value-added services to enhance buyer experience and facilitate trade
To help buyers and exhibitors meet and do business more effectively, CBME China is organizing a series of special on-site activities and categorized halls. These include:

• Private Sourcing Events to help suppliers meet one-on-one with top buyers to specify their sourcing requirements, product specification and close deals. Sourcing teams from Amazon U.S., P & K Global Distribution, HESDO B.V, Orchestra and more are scheduled to attend.
• To ease sourcing experience, Scheduled Tours will be organized for "Maternity and Baby Care Products," "Clothing, Footwear and Accessories," "Carriages, Car Seats and Furniture," "Toys, Educational Products and Souvenirs" halls. Buyers can get an overview of the brands and products in these categories in 90 minutes.
• Free shuttle service is available during show dates to bring visitors from Longyang Road metro station to SNIEC, and 18 shuttle buses will run through the days.
• Visitors who register now can also avail of VIP services like access to VIP Lounges, onsite concierge, wifi access, food and beverage, show catalogue and visitor guide, and a special CBME gift.

"CBME China is just one of products we provide the industry. We maintain the industry's broadest and most integrated multi-channel platform, allowing buyers to find and meet suppliers using our print magazines, mobile apps, and face-to-face shows," concluded Ms Gong.

CBME China is a perfect business platform for children, baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue.

CBME China 2013 will take place from July 17-19 at the Shanghai New International Expo Centre. For more information on CBME China, visit www.cbmexpo.com/en.

For press enquiries, please contact:

Louise Kathryn Yu
Senior Marketing Manager
Children, Baby, Maternity Industry Expo (CBME)
Tel: [phone]
[email protected]

About Children Baby Maternity Industry Expo (CBME China) www.cbmexpo.com/en

Held annually in Shanghai, the Shanghai International Children Baby Maternity Industry Expo (CBME) is the world's largest sourcing event for baby, children and maternity products. This is the perfect venue for you to meet buyers, manufacturers, distributors and suppliers in the industry.

CBME China 2013 will be on 17, 18 19 July 2013 in Shanghai New International Expo Centre (SNIEC). The event will feature 2,100 brands, 1,400 exhibitors in 138,000m² exhibition space.

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