XM Canada Kicks Off Search for The Ultimate Soccer Party Guest with Online
Video Challenge

Best Seats in the House Up for Grabs for 2010 FIFA World Cup Final Game at Wayne Gretzky's Restaurant in Toronto

TORONTO, June 25 /CNW/ - There is no bigger event in sports than the FIFA World Cup(TM) and no better destination for sports fans than XM Canada(TM), the country's leading audio entertainment company. In celebration of its in-depth sports coverage, from MLB(R) and The PGA TOUR(R) to the final 10 playoff matches of the 2010 FIFA World Cup South Africa, XM today kicked-off The Ultimate Soccer Party Guest Challenge in search of the best party guest in Canada. The lucky winner will celebrate the 2010 FIFA World Cup Final in front-row style with 24 friends at Wayne Gretzky's Restaurant in Toronto on July 11th.

Interested contestants must submit a video clip to the XM Canada Facebook fanpage or Twitter page, by Sunday, July 4th at 11:30 p.m. ET, explaining why they lay claim to the ultimate party guest title and deserve the 'Best Seats in the House' for the FIFA World Cup Soccer Final party. The winner will be announced at Facebook.com/XMCanada and Twitter.com/XMCanada on Tuesday, July 6th.

For more contest details about the challenge please visit: www.XMRadio.ca/SoccerChallenge.

In addition to in-depth coverage from the 2010 FIFA World Cup, including extensive pre- and post-match analysis across ESPN Radio (XM 140), BBC World Service (XM 131) and Mad Dog Radio (XM 144), listeners have also enjoyed daily coverage on The Football Show with soccer experts Giorgio Chinaglia & Charlie Stillitano on XM 241.

Beyond the pitch, XM offers sports fans exactly what they want with channels devoted to the NHL, NBA, MLB, The PGA TOUR, IZOD Indycar(R) Series as well as the best in sports coverage including ESPN Radio, FOX Sports Radio and Mad Dog Radio.

To catch exciting FIFA World Cup action plus 100 channels of music, talk, sports and entertainment online, on your BlackBerry, iPhone or iPod Touch, sign up for a 14-day free trial today at www.xmradio.ca/soccertrial.

About Canadian Satellite Radio Holdings Inc.

Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada and is Canada's premium digital audio entertainment and information company with the best signal coverage across the country. With 130 digital channels of choice, XM Canada offers Canadian listeners the most unique and original Canadian and international programming, including commercial-free music channels, exclusive live concerts and sports coverage, and the best in talk, comedy, children's and entertainment programming. A free 14-day trial of XM Radio is available at http://www.xmradio.ca/freetrial/. Visit www.xmradio.ca for programming and subscription information.

XM Canada is the satellite entertainment leader in the Canadian automotive market with long-term factory installation agreements with manufacturers that own close to 60 per cent share of the domestic vehicle market. XM's industry-leading products are available at shop.xmradio.ca, and at retailers nationwide.

XM programming is available by subscribing directly through XM Canada and is also available as streams of commercial-free XM music channels on TELUS Mobile Radio and Rogers Wireless Radio on Demand. XM Canada is the exclusive music channel provider on Air Canada's flights.

To find out more about Canadian Satellite Radio Holdings Inc. (TSX: XSR), visit our website at www.xmradio.ca/about/.

For further information: Jill Yetman, Environics Communications, Inc., 416-969-2722, [email protected]