Xura Secure Communications Gets Preferred Supplier Status at PAYBACK Italia, Powering its Market Leading Bonus Programs with SMS

AMEX Group company PAYBACK selects Xura for secure, interactive and personalized SMS to engage customers in multi-channel partner loyalty schemes

WAKEFIELD, MA, Feb. 23, 2016 /CNW/ - Xura, Inc. (NASDAQ: MESG), a leading provider of digital communications services, today announces that PAYBACK Italia has signed a new preferred supplier agreement with secure, application-to-person (A2P) messaging business - Xura Secure Communications.  

As a market leader in bonus programs, with the biggest couponing and multi-channel marketing platform in the world, PAYBACK provides loyalty schemes to some of the largest brands globally, offering their members opportunities to collect points and be rewarded. Across Italy, Xura is enabling SMS as part of their multi-channel strategy, supporting its partners' marketing and couponing campaigns, as well as providing authentication for account activation, special promotions and points collection.

Giampiero Mazzei, Campaign Operations at PAYBACK Italia, said: "By extending our contract with our already trusted supplier Xura, we not only benefit from greater service scope, meaning we can reach more customers quickly with more targeted and secure campaigns, but we will achieve better operational efficiency for running those campaigns in the future."  

"The PAYBACK multi-channel bonus programme model means partners can realise communication activities with their customers with virtually no coverage losses. Our SMS solution plays a key part in that, as the most ubiquitous mobile service.  We are proud to be a PAYBACK preferred partner, said Armin Barbalata, SVP, Xura Secure Communications.

Mazzei concluded: "Lastly, having passed and qualified for our stringent AMEX security audit, we selected Xura as a preferred supplier as they can send the most critical text messages in the securest environment, providing superior service quality, support and reactiveness. Our continued relationship made sense to support our cross channel approach."

For more information or to meet one of the Xura team at Mobile World Congress 2016, please contact [email protected].  Alternatively, visit http://enterprise.xura.com to find out more or to request a demo.

About Xura, Inc. 

Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services solutions that enable global communications across a variety of mobile devices and platforms. We help communication service providers (CSPs) and enterprises navigate and monetize the digital ecosystem to create innovative, new experiences through our cloud-based offerings. Our solutions touch more than three billion end points through 350+ service providers and enterprises in 140+ countries.  You can find us at Xura.com.

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SOURCE Xura Inc.