BET Networks Adopts YANGAROO'S DMDS 5.0 For Video Workflows
TORONTO, Nov. 17 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the industry's leading secure digital media distribution company, has signed a multi-year agreement with BET Networks, a subsidiary of Viacom International Inc. (NYSE: VIA.B) (the "Agreement").
Under the Agreement, BET Networks and YANGAROO will work to have all artist and music-related audiovisual content delivered to BET properties - including the primary BET channel, BET Digital Networks, BET.com, BET International, BET Gospel and BET Hip Hop - using YANGAROO's patented Digital Media Distribution System (DMDS), as well as integrate DMDS with BET Network's internal workflow. BET Networks will actively promote and recommend to the entertainment industry to utilize DMDS to send content digitally to BET Networks.
"YANGAROO has been working with us for several months, and once DMDS is fully implemented, we look forward to the efficiencies that can be realized by streamlining our workflows through reduced reliance on physical tapes," said Stephen Hill, President, Music Programming & Specials for BET Networks.
"Since our founding, YANGAROO has been tremendously successful at showcasing the benefits of moving from physical to digital workflows to the broadcast industry - starting with radio's widespread adoption of DMDS," said Scott Wambolt, CEO of YANGAROO Inc. "This is another example of how we are executing on our profitable growth strategy by leveraging the investment made in DMDS 5.0 by offering video delivery services to large music delivery customers. Television broadcasters are taking notice - and we're thrilled to work with BET to extend our services to their dynamic network of popular music and lifestyle programming."
YANGAROO'S technology team worked closely with BET Networks' engineers to refine the DMDS process for digitally distributing SD and HD television broadcast-quality video to integrate with and enhance BET Networks' workflows. DMDS also transcodes the television broadcast file for online availability for streaming and provision of a frame-accurate preview quality version of the file with the time-code burned in, which improves reviewing and editing processes. The television broadcast-quality video file can be easily integrated into Online Editing Suites, On-Air Playback Servers and stored in a Digital Archive Server.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
About YANGAROO
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a Web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, award shows and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact Scott Wambolt at 416-534-0607 ext 111 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release
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For further information:
Contacts for YANGAROO:
Gina Preoteasa
Trylon SMR
212 905-6060
[email protected]
Contacts for BET Networks:
Kimberlee Bradshaw
(212) 205-3154
[email protected]
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