YANGAROO Hits New Milestones in First Quarter for Advertising Division
Over 12,000 Broadcast Destinations, Over 50 New Brands, Over 4000 ads delivered
TORONTO, May 1, 2012 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, sets new milestones and record growth in the First Quarter for its Advertising Division.
DMDS Advertising is now delivering SD and HD advertising spots to over 12,000 broadcast destinations in the US and Canada of which over 3000 are television broadcasters. The company added over 50 new brands in Q1, and DMDS Advertising delivered more than 4,000 ads for Horizon Media and other advertising agencies, and is poised for a steep growth curve this year due largely to the extensive deployment of its DMDS software into the broadcast marketplace along with endorsement of the new platform by a rapidly growing number of brands and agencies.
The growth of HD deliveries has also grown rapidly with over 40% of all ads delivered during Q1 in HD. DMDS Advertising delivers HD files faster and more efficiently than competitors, and the DMDS HD platform is much more cost effective for clients than the traditional satellite based services because it uses cloud-computing and a software only solution.
"Our clients can now distribute HD commercials in a wide variety of markets at significantly less cost," said Steve Faske, SVP Business Affairs Horizon Media Inc., the largest independent media services company in the world. "We've seen our advertisers reduce their digital HD ad distribution and production costs by 40% when using DMDS."
"Advertisers have been quick to adopt our service and there has been a significant shift in the number and percentage of HD commercials being distributed," said Karen Dealy, President Advertising Operations, YANGAROO Inc. "The seamless HD integration coupled with automated production services allow the company to offer the most competitive HD rates in the industry. As each major broadcast and cable network is integrated with DMDS, we are able to pass the cost savings along to our customers."
About YANGAROO:
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of North America's major awards shows.
Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
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The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
Karen Dealy at 214-415-1411 or visit www.yangaroo.com.
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