YOU CAN TEACH AN OLD DOG NEW TRICKS

Iams and the Canadian Kennel Club Kick-Off Third Annual Rdog Week

TORONTO, Sept. 27 /CNW/ - The day goes to the dogs as Iams, in support of the Canadian Kennel Club (CKC), celebrates Rdogs - Responsible Dog Owner Groups - across the country. Starting September 27^th, dog owners from coast-to-coast are invited to discover the joys and responsibilities of being a pet parent during the week long campaign aimed at educating Canadians on being responsible dog owners and raising awareness about the role canine companions play in our communities.

"It is important to teach both pet owners and non-pet owners alike how to interact with dogs of different breeds, sizes and ages in order to keep our neighbourhoods safe," said Sonny Allinson, Manager of Marketing and Communications, CKC. "A part of responsible dog ownership means ensuring your dog is a welcomed and trusted member of your community."

Rdog events will be popping up all over the country to educate Canadians on issues related to their four-legged family members - topics range from nutrition and exercise, to lifestyle and finances. Rdog week concludes on Saturday, October 2, 2010 with the third annual Rdog walk.

"Iams is proud to support the CKC Rdog initiative," said Joyce Law, External Relations Manager, Iams Canada. "Providing a high quality premium food is just one of the many elements associated with being a responsible pet parent."

Toronto Rdog Walk

Torontonians are invited to celebrate Rdogs at Sunnyside Park on Saturday, October 2^nd. Events start at 10:00am and include Iams Nutrition station, Canine Good Neighbour testing, CKC Canadian Living Legends station, and free goodies for participants and their pooches.

For more information about your local Rdog Week events, including a walk in your area, visit www.ckc.ca.

About P&G Pet Care

For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at [phone]. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com. 

About Procter & Gamble

Four billion times a day, P&G (NYSE:PG) brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The CKC

The Canadian Kennel Club (established in 1888) with the support of its 25,000 dedicated members, is a dynamic non-profit national service organization focused on the promotion and advancement of purebred dogs and their responsible owners and breeders in Canada. The CKC currently recognizes and provides registry services for 175 breeds and regulates CKC approved shows and events, while speaking out on major canine issues across the country. For more information, please visit http://www.ckc.ca.

For further information:

Ashley Agueci, Optimum PR [phone], [email protected]

Ana Aujla, Optimum PR, [phone], [email protected]  

Sonny Allinson, CKC media contact, [phone], [email protected]