You give it, they live it! - Smartbox™ reinvents the gift giving
experience for Canadians

TORONTO, Sept. 15 /CNW Telbec/ - How would you like to triumph over the often difficult task that is gift giving? It is now possible. Smartbox™ offers Canadians a new way to give the perfect gift to their loved ones every time for any occasion. A new and simple gift concept, Smartbox™ enables that special someone to choose their own gift experience so gift givers are certain to delight every time. Choose from the 9 different themes, such as restaurants, spas, getaways, adventures or exploration, each with hundreds of options, Smartbox™ is the perfect personalized gift.

"We are pleased to bring our simple and personalized gift offer to Canadians. With assorted themes and price ranges, you are certain to find the perfect gift for any occasion whether you're giving a gift to your mother, husband or best friend," explained David Meyers, CEO of Smartbox™. "When you offer a gift to someone you love, you want to make sure they'll actually enjoy it, because we all know the feeling of receiving a gift that just wasn't 'us'. Smartbox™ is the perfect solution to ensure your loved one will light up every time."

Smartbox™ allows people to discover new and exciting experiences they would never have found on their own. The concept is simple: choose a theme, buy the related Smartbox™, and give it as a gift (or use it yourself!). A glossy illustrated guidebook is included in the package to let the recipient choose from up to 900 different experiences, activities and escapes. They then reserve a date and time to redeem their gift experience directly with the supplier using the contact information included in the guidebook. Gift recipients need only bring their Smartbox™ gift certificate with them on the day of their reservation to redeem it. The value of the gift is never revealed to the recipient so they will have no idea how much you paid. All packages are all-inclusive except for travel expenses.

Your teenage son likes adventure? Now, you can offer him an original and fulfilling experience by letting him choose between surfing, kayaking, paintball, sailing, paramotor tandem and many other options. Your mother-in-law who has everything enjoys good food? You can offer her a gourmet dining experience in a restaurant that suits her tastes.

Smartbox™ themes include restaurants, spas, getaways, adventures and exploration. Smartbox™ is available at more than 450 retail locations including Zellers, Jean Coutu and Home Outfitters (Déco Découverte) in Quebec, Ontario, Alberta and British Columbia and online at www.smartbox.com/ca.

About Smart&Co.

Established in France, Smart&Co. is the originator and European leader in gift experiences (Smartbox™ is its flagship brand). To date over 2.5 million Smartbox™ packages have been sold and sales reached $400 million in 2009 alone. Smart&Co. is currently present in 18 countries including France, England, Ireland, Switzerland, Austria Germany, Italy, Spain, Portugal, Belgium, Sweden, Denmark, The Netherlands, Japan, Australia, Brazil the United States and Canada. The company continues to develop innovative ideas and releases new and exhilarating products every year.

By giving a Smartbox™, gift givers are offering a selection of themed activities and destinations to the recipient. Each Smartbox™ incorporates between 40 and 160 different packages to choose from, giving the recipient the opportunity of indulging in countless experiences. Themes in the Canadian offering include Fun for All, Adventure, Table for two Unique Escape, Serenity, Charming Getaway, Adrenaline, Gourmet Getaway and Royal Escape.

For further information:

Mejasoa Razafimihary     
Smartbox™      
Telephone: [phone] ext : 160    
Cellular: 514 929 5159     
Email: [email protected]