Zaio Launches Appraisal Based Social Network
TSX Venture Exchange Symbol: ZAO
CALGARY, March 10 /CNW/ - Zaio Corporation is pleased to announce the release of a new consumer website which connects homeowners with their neighbours next door, and with local appraisers assigned to their area. The website at www.zaio.com is now a Social Network with viral marketing attributes that take advantage of Facebook(R) Connect. The new website presents an aerial view of homes in a neighbourhood and offers homeowners a dynamic communication tool to build community spirit, reduce crime and enhance or promote their community in the market, thereby supporting and possibly improving individual property values. The website utilizes the company's photo database and empowers homeowners to improve their community while helping them understand and track property values at the same time.
Zaio differs from all other online valuation services in that values are produced and supported by local appraisers rather than computer algorithms. Real appraisals are far more accurate than an automated computer valuation. While membership to the site is free, appraisals will be sold on a one-time basis or on a regular subscription.
Brad Stinson, CEO of Zaio Corporation said, "Connecting directly with homeowners increases our market power, promotes our brand and establishes a local marketing program we can deliver today, as the National Valuation Database is being developed and marketed by local appraisers. Not only will Zaio and affiliated appraisers be delivering a game-changing appraisal service, but the new social network will allow us to help our lending and real estate clients connect with their homeowner-customers too."
The new website is being released in Beta form as the company expects to enhance the offering as market acceptance may dictate. The site will also function in many countries around the world, which will expand the company's reach and marketing potential.
Zaio would like to invite its investor community to experience the website first-hand by joining the free service, and introducing it to their own community.
The company's corporate website will continue at www.corporate.zaio.com.
About Zaio:
Zaio develops and maintains a site-verified database of photos, valuations and property information on virtually every residential property in entire cities, using a proprietary "GeoScore(TM)" property rating system. Zaio licenses its technology to networks of premiere, local appraiser experts who can then appraise and monitor values across entire cities, one home at a time from the street. Zone Data Systems LLC is the Zaio affiliate for the United States. Zaio is a public company that trades under the symbol "ZAO" on the TSX Venture Exchange in Canada. Zaio shares are also available in the US under the trading symbol "ZAOFF". For more company information, visit www.zaio.com.
NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
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For further information: Zaio Corporation: Bradley Stinson, CEO, (877) 318-0537; Rodney Mitton, CFO, (877) 318-0537; Stone Communication Services Limited: Brian Edelstein, Managing Director, (800) 336-9528, [email protected]
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