TORONTO, July 18, 2023 /CNW/ - Zellers is on a roll! The next 21 Zellers pop-ups within Hudson's Bay will open by August 11, spanning five provinces and almost all in new markets. In addition, Zellers will open its next store experience at Hudson's Bay in Bramalea City Centre in September of this year.
Pop-up footprints will vary from store to store, ranging from 1,000 - 2,800sq ft (with the exception of Queen Street in Toronto) depending on location. Zellers stores within Hudson's Bay range from 8,000 - 10,000 sq. ft. The pop-ups serve as strategic market tests to determine future Zellers store locations.
"Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations," says Sophia Hwang-Judiesch, President of Hudson's Bay. "Our customers are very much part of our growth process, and together we will shape the future of Zellers, building a shopping experience that truly connects with communities across Canada."
Showcasing a curated assortment of quality, value and design-led Zellers merchandise, the pop-ups deliver a delightful bite-sized taste of Zellers. Moreover, the pop-up model provides a unique opportunity for Canadians to actively demonstrate where they would like to see the next Zellers store open. As always, customers can also find a full assortment on zellers.ca.
Zellers is popping up at Hudson's Bay stores in:
British Columbia
- Langley Willowbrook Mall
- Nanaimo Woodgrove Centre
- Penticton Cherry Lane Shopping Centre
- Prince George Parkwood Place
- Victoria Bay Centre
Alberta
- Lethbridge Melcor Centre
- Red Deer Bower Place
- St. Albert Centre
Saskatchewan
- Regina Cornwall Centre
Ontario
- Windsor Devonshire Mall
- Kitchener Fairview Park
- Barrie Georgian Mall
- Burlington Mapleview Centre
- Oshawa Centre
- Pickering Town Centre
- Place D'Orléans
- Newmarket Upper Canada Mall
Quebec
- Brossard Champlain Mall
- La Salle Carrefour Angrignon
- Rockland Centre
- St- Bruno Les Promenades
One of HBC's most beloved brands, Zellers holds a special place in Canada's maple leaf-shaped heart. With a brand new zellers.ca website and 25 locations (to start!) within Hudson's Bay stores across the country, customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value - and a hint of the nostalgia that Canadians know and love - Zellers is gearing up to become the new go-to, from lifestyle to home and almost everything in between.
SOURCE The Bay
MEDIA CONTACTS: Tiffany Bourré, DVP, Communications, PR & Heritage, [email protected]; Lauren Polyak, Director, Public Relations, [email protected]
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