28 days sober: the challenge where you are the hero! The Fondation Jean Lapointe targets half a million dollars and nearly 10,000 participants

MONTREAL, Jan. 16, 2018 /CNW Telbec/ - Fondation Jean Lapointe is proud to launch the 5th edition of its 28 Days Sober Challenge with an all-new gamification platform to support participants during their 28 days of sobriety. The Fondation expects to raise over half a million dollars and sign up nearly 10,000 participants. Under the theme "The challenge where you are the hero," the campaign's objective is to help people realize that they are the heroes of their own challenge, and above all, understand the real impact they have on the future of young people.

"The workshops on addiction prevention make a difference in the lives of high-school kids and that's why we're back stronger than ever with an entertaining and engaging platform," states Annie Papageorgiou, Executive Director of Fondation Jean Lapointe. "Each person has the potential to be an agent of change and impact the lives of young people. That's why we have chosen the theme "The challenge where you are the hero" for this year's campaign."

For the full press release, please visit http://bit.ly/28daysMedia

fondationjeanlapointe.org

SOURCE Fondation Jean Lapointe

Élisabeth Poirier-Defoy, Communication Consultant, Canidé, [email protected], 514 409-1970