A first for a restaurant in Quebec - St-Hubert breaks new ground with a mobile game

MONTRÉAL, Aug. 4, 2014 /CNW/ - Always looking for innovations that will appeal to its customers, Les Rôtisseries St-Hubert becomes the first Quebec restaurant chain to launch its very own mobile game. Available for free as of today on iPhone, iPad and Android platform, the Chicken Run game will allow players to drive a St-Hubert delivery car and go through five cities in Quebec and Ontario on a road filled with obstacles. Races will provide action and fun for both children and adults. In fact, a version of the game without any promotion or link to St-Hubert has been developed for children 14 years old and under.

"People can take mobile games anywhere with them, even to the restaurant," says Jonathan Gendreau, Senior Interactive Marketing Advisor at Les Rôtisseries St-Hubert. "We wanted to rethink our customers' experience with the St-Hubert brand by providing a game they can take anywhere, whether it's for some entertainment at the restaurant or while they're waiting for their delivery order. It is important for us to evolve with our customers' interests and provide a dining experience that stands out. This initiative integrates nicely with the family concept found in our establishments," concluded Jonathan Gendreau.

Players can collect playing cards in restaurants that will allow them to add bonuses to their car during the race. Reaching different cities in the game will also give them a chance to instantly win discounts on St-Hubert products.

The game is available now in two separate versions for children and adults on the App Store and Google Play.

About Les Rôtisseries St-Hubert
Founded in 1951 in Montreal, Les Rôtisseries St-Hubert Ltée can be found in Quebec, Ontario and New Brunswick, and serve over 31 million meals each year. St-Hubert has a long tradition for innovating and constantly adapting to meet its customers' needs.

SOURCE: Les Rôtisseries St-Hubert

Source: Jonathan Gendreau, Senior Advisor, Interactive Marketing, Les Rôtisseries St-Hubert,[phone] extension 2703, Cell.: [phone], [email protected]; For information: Joëlle Paquette, TACT Intelligence-conseil, [phone], [email protected]