ASC launches Truth in Advertising PSA Creative Competition to identify next generation of advertising industry

TORONTO, Jan. 8, 2014 /CNW/ - Advertising Standards Canada (ASC) is pleased today to announce the launch of the ASC PSA Creative Competition: Truth in Advertising Matters. The competition is open to full-time students currently enrolled at a Canadian university, college or other post-secondary institute in a marketing, advertising, communications, media, design or related program.

"We plan to launch a new campaign with the same theme of our original Truth in Advertising Matters PSAs," said Linda J. Nagel, President and CEO of Advertising Standards Canada. "But this time, we'd like to have our creative developed by the next generation of the advertising industry."

Using the theme Truth in Advertising Matters, entrants will submit three creative executions:

1)	30-second TV PSA (pdf of storyboard or script is also acceptable)
2)	30-second radio PSA (pdf of script is also acceptable)
3)	print creative that can be adapted for out-of-home or online media

The competition will not only provide ASC with unique and fresh PSA creative, but will also raise awareness of ASC and industry's commitment to advertising that is truthful, fair and accurate among the next generation of advertisers and marketers.

"Truth and credibility are essential in advertising," added Linda J. Nagel. "We hope the creative minds of students across the country can help us share these important values with Canadians."

Participants are asked to carefully review the rules and regulations and creative brief before submitting their creative.  Submissions will also be reviewed against the provisions of the Canadian Code of Advertising Standards (Code).

Students can submit their creative between January 27, 2014, and March 4, 2014. All submissions that meet an initial screening against the Code and comply with the rules and regulations will be posted online at www.truthinadmatters.com for public voting. The 20 finalists from public voting will be evaluated by an expert panel of judges to determine the five winners. Winners will receive cash scholarship prizes, with a first prize of $10,000. Updates about the contest will be provided through the website, Facebook and Twitter.

Advertising Standards Canada 
Founded in 1957, ASC is the national independent advertising industry self-regulatory body committed to fostering public confidence in advertising. ASC members - leading advertisers, advertising agencies, media and suppliers to the advertising industry - are committed to supporting responsible and effective advertising self-regulation. A not-for-profit organization, ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers' complaints about advertising.

 

SOURCE: Advertising Standards Canada

Katie Olsen
Hill+Knowlton Strategies
Tel: [phone]
Email: [email protected]