MONTREAL, April 26, 2013 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A ACM.B) recently launched the first ever B2B mobile app of its kind. Aggregating news and content from Astral's various business units, the application is a great tool to stay informed on all of its B2B initiatives, while also putting properties and platforms at the forefront. Its many features include client cases, an events calendar, information on the diverse portfolio of brands, sponsorships and partnerships, as well as international media creativity cases.
Astral is proud to be the first to launch a B2B tool of this kind within the Canadian media industry. As an added incentive to discover the new application, media planners and buyers were invited to download the app for a chance to win an all expense paid trip to attend the Cannes Lions International Festival of Creativity. The contest runs from now until May 10th, 2013. For more details click here.
"This new tool not only leverages our multiplatform expertise but also showcases our combined strength and success as one company. It is a celebration of the creativity and ingenuity that comes to life daily in our sales and marketing teams." said Derev Antikacioglu, Director, Branding and Corporate Marketing.
The application, developed by Okam, is available on both iOS and Android platforms, and can be downloaded via the App store or Google Play.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties - pay and specialty television, radio, out-of-home advertising and digital - that are among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, please visit astral.com.
SOURCE: Astral Media Inc.
Derev Antikacioglu
Director, Branding and Corporate Marketing
Astral Media Inc.
514-939-5000
[email protected]
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