Best Buy Canada and Future Shop take aim at online competitors with new "Price Beat Promise"

Price Beat policy now extends to online sites and is valid for 30 days post purchase

BURNABY, BC, July 23, 2012 /CNW/ - Best Buy Canada and Future Shop have revised their price match and return policies in response to the changing nature of retail in Canada and commitment to customer service.

Both companies are thrilled to launch Price Beat Promise, a guarantee to customers that Best Buy Canada and Future Shop are the destinations with the lowest prices across the country. If a competitor online or in-store has an item selling for less, the companies will beat it by 10 per cent of the difference, for up to 30 days.

With eight in 10 Canadians having experienced shopping online, nine out of 10 with credit cards, the new policy acknowledges the continued integration of online and in-store shopping for Canadian consumers.

"We're going to beat any price in-store or online for any Canadian Competitor," said Mike Pratt, president and COO, Best Buy Canada. "Showrooming is a completely price-based concept - it's about the perception of getting a lower price somewhere. We see our Price Beat Promise as rendering showrooming obsolete."

The company expects to see continued traffic to their websites as a result of the increase in mobile shopping. Both Best Buy Canada and Future Shop have mobile-optimized websites as well as transaction Apps on Apple and Android platforms. The Best Buy and Future Shop apps can be downloaded from iTunes. Android users can find the Best Buy and Future Shop apps on Google Play.

For more details, visit bestbuy.ca or futureshop.ca.

SOURCE: Best Buy Canada

Best Buy Canada Media Relations
E: [email protected]