$1 from Every Burrito Sold on October 18 to Support Expansion of Youth Program
TORONTO, Aug. 16, 2016 /CNW/ - Boys and Girls Clubs of Canada is pleased to announce that they have teamed up with Canadian-owned and operated restaurant chain Quesada Burritos & Tacos to raise funds for a unique program that promotes physical activity and learning by encouraging young people to explore their community on foot.
The Walk This Way program began when Gavin Lumsden, a volunteer at Boys and Girls Club of Ottawa, was looking for a way to get kids active while teaching them about their communities. He designed the program to take participants on long treks to surrounding points of interest, encouraging them to keep fit and play tourists in their own cities.
After seeing the incredible success of Walk This Way in Ottawa, Lumsden raised funds to help Boys and Girls Clubs of Canada create a national version of the program. Thanks to Quesada's support, that dream will now become a reality.
The national fundraising event, Walk This Way Day, will take place across Canada on Tuesday, October 18 at more than 60 Quesada locations, with $1 from every burrito sold going to support the national expansion of Walk this Way.
"After seeing how well-received Walk This Way was at Boys and Girls Club of Ottawa, we are excited to bring this active-living program to more Clubs across the country," said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. "Thanks to the hard work of Gavin Lumsden and the support of Quesada, we will now be able to ensure that even more young people get to know their cities while learning the benefits of a healthy lifestyle."
"We're thrilled and honoured to support Boys and Girls Clubs and we feel Quesada customers will be equally as enthusiastic about supporting healthy, happy lifestyles among Canadian youth," said Steve Gill, Founder and CEO, Quesada Burritos & Tacos.
Boys and Girls Clubs members and staff will be on hand at Quesada restaurants on Oct. 18 to help make Walk this Way Day a success. In addition to purchasing a burrito, customers will also have the opportunity to make additional donations.
Follow the conversation on social media with #WalkThisWayDay.
About Boys and Girls Clubs of Canada
Boys and Girls Clubs of Canada is dedicated to supporting and encouraging children and youth as they discover, develop, and achieve great futures. We are a national charity serving 96 member Clubs that provide services to 200,000 young people in 625 locations across Canada. Our trained staff and volunteers listen to the opinions and ideas of children and youth, applaud their accomplishments, lend support during their struggles, and provide ways for them to explore their interests and talents. With this encouragement, young people develop the confidence and sense of belonging that helps them overcome barriers, form positive relationships and mature into responsible, caring adults. For 116 years, we have welcomed children, youth, and their families into Clubs that reflect the diversity of Canada in small and large cities, and rural and Indigenous communities. Visit www.bgccan.com and follow us at www.facebook.com/bgccan and www.twitter.com/bgccan.
About Quesada
Quesada is a homegrown success story and has been doubling in size year-over-year since 2009. It was founded in Toronto in 2004 by Steve Gill—a former technology consultant turned restauranteur who was hungry for healthier choices with a Mexican flare. Today Quesada's 'made fresh for you' philosophy and lighter, fresher unique flavour profiles distinguish the brand. Salsas and sauces are made fresh daily.
SOURCE Boys and Girls Clubs of Canada
Image with caption: "Boys and Girls Clubs of Canada members walk with Steve Gill, founder of Quesada Burritos & Tacos. On Oct. 18 the Canadian chain will donate $1 from every burrito sold to support the expansion of BGCC's 'Walk this Way' youth program. (CNW Group/Boys and Girls Clubs of Canada)". Image available at: http://photos.newswire.ca/images/download/20160816_C1643_PHOTO_EN_753119.jpg
Media contacts: Victoria Kirk, V & Co. PR & Marketing Communications, [email protected], 416.558.4507; Mary O'Connell, Boys and Girls Clubs of Canada, [email protected], 647.273.6653
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