Bud Light returns as sponsor of the music stage of the 2012 LG Crescent Street Grand Prix Festival

MONTREAL, May 15, 2012 /CNW Telbec/ - The Crescent Street Merchants' Association and BBF Promotions & Events are pleased to welcome La Brassarie Labatt du Canada as sponsor of the Bud Light Stage for the 2012 LG Crescent Street Grand Prix Festival.  The Festival, now in its thirteenth year, will feature the Bud Light stage as the main attraction and offer music and entertainment to the masses every night from June 7 to 9, 2012.

As the official sponsor of the Bud Light Stage on the corner of Crescent and de Maisonneuve, Labatt will be offering festival goers the most spectacular and innovative musical and visual experience yet. As a sponsor of the Crescent Street Grand Prix Festival for the last thirteen year's, Bud Light is excited to be back as sponsor of the main stage after a three year absence.

"Crescent Street during the Grand Prix is a great place for Bud Light to be. I think you'll find this year we have a lot of exciting activity to bring to F1 fans - from the Bud Light Music Stage to an experience built around our new innovation, Bud Light Lime Mojito," stated Lisa Kittelsen, Marketing Manager Bud Light. "We're proud to be able to contribute to the ever-growing success of the LG Crescent Street Grand Prix Festival through this sponsorship."

Attracting more than 500,000 visitors every year, Crescent Street is known as the premier venue for unique and exciting festivities during the city's major automotive events.

"For 13 years now, the Crescent Street Grand Prix Festival has kicked off summer in Montreal," says Steve Siozios, co-president of the Crescent Street Merchant's Association. "The financial support of one of Québec's largest and most prestigious companies is a tremendous asset for us, letting us continue to offer quality programming on the Bud Light Stage."

"We are very pleased to be working with Bud Light as the stage sponsor for this year's festival", says Brian Fogt, President of BBF Promotions.

The 2012 LG Crescent Street Grand Prix Festival is free and open to the public from 11 a.m. to 11 p.m., Thursday, June 7 through to the evening of Saturday, June 9.

Valérie Marcoux / Paul Vaillancourt III
Torchia Communications
Tel.: [phone], ext. 214 / 243