MONTREAL, Feb. 11, 2013 /CNW/ - On Wednesday, February 14, the Forest Products Association of Canada (FPAC) and its partners will be releasing their landmark Construction Value Pathways initiative, exploring new and unique opportunities for the Canadian forest products industry to gain a larger share of the $8 trillion a year global construction market.
The Construction Value Pathways project is groundbreaking market research that has identified key trends in the global construction industry and sets the forest products industry's sights on diversifying with more advanced products and pre-fabricated construction solutions of the highest environmental quality.
FPAC and its partners undertook the initiative in order to examine how to diversify the lumber industry beyond its traditional markets and suite of products.
Jonathan Westeinde, Founder of Windmill Development Group and external project lead for the Construction Value Pathways initiative, will unveil trends and opportunities for the forest products industry during his breakfast address at the Montreal Wood Convention.
EVENT: Construction Value Pathways project unveiling
DATE: February 14, 2013
TIME: 8:00AM - 9:00AM
| LOCATION: |
Fairmont The Queen Elizabeth Hotel 900 Rene Levesque Blvd. W, Montreal, Quebec |
FPAC is the voice of Canada's forest producers nationally and internationally in government, trade and environmental affairs. Canada's forest products industry is a $57-billion dollar a year industry that represents 11% of Canada's manufacturing GDP. The industry is one of Canada's largest employers, operating in hundreds of Canadian communities and providing more than 230,000 direct jobs across the country.
SOURCE: FOREST PRODUCTS ASSOCIATION OF CANADA
Media Contact:
Susan Murray
Executive Director, Public Relations
Forest Products Association of Canada
613-563-1441 x313
[email protected]
Follow us on Twitter: @FPAC_APFC
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