Canadian Winters: It's in our National DNA

Husqvarna Canada's snow tools help Canadians tackle and even embrace winters

MISSISSAUGA, ON, Dec. 10, 2014 /CNW/ - As the temperature drops and leaves continue to fall, Canadians are already preparing for the winter ahead. But it's not all bleak, according to a recent survey – in fact, 42 per cent of Canadians actually see winter as making up a component of the national identity.¹ Not surprisingly, residents of British Columbia are most likely to be indifferent to Canadian winters, given the province's milder climate year-round.

"Recent Canadian winters have been harsh in terms of precipitation levels, unexpected snow storms and even the duration of the season," says Dr. Bell, Professor Emeritus and former Dean, Faculty of Environmental Studies, York University. "With extreme weather patterns - a hallmark of global climate change – becoming more common, and with large numbers of baby boomers entering their senior years,  it is more and more important for Canadians, especially in regions with cold and long winters, to be properly equipped to tackle the harsh weather we have now come to expect across the country."

When it comes to the impact of winter on the collective national identity, nearly 4 in 10 Canadians surveyed admitted that despite the sometimes harsh weather, they wouldn't want to live anywhere else. Interestingly, Canadian men (35 per cent) are significantly more likely to feel patriotic about Canadian winters than women (28 per cent).

"We know that there is a lot to love about Canadian winters – spending time with loved ones indoors, winter sports and playing in fresh snow, to name a few," says Michelle Sordi, Husqvarna Canada. "But given the harshness of this past winter, we know that some Canadians have come to dread the maintenance that comes with the winter season. Our high quality tools are expertly crafted to make snow removal easy, so Canadians can focus on their favourite winter pastimes."

Canadians looking for advice on snow tools can visit a Husqvarna dealer. For more information, go to www.Husqvarna.ca.

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About Husqvarna Group

Husqvarna Group is the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The Group's products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries. Net sales in 2012 amounted to SEK 31 billion, and the Group had 15,400 employees on average in more than 40 countries. The head office is located in Stockholm, Sweden, and the share is listed on the NASDAQ OMX Stockholm Exchange.

¹ According to a survey of 1501 Canadians conducted between September 22 and 25, 2014 by Leger online panel, LegerWeb, with a margin of error of +/- 2.5%, 19 times out of 20

SOURCE: Husqvarna Canada

Media Contact: Lauren Chin-You, APEX PR, [email protected], 416.934.2106