Canadians are bracing themselves for another harsh winter ahead

New line of snow tools from Husqvarna built to tackle extreme weather

MISSISSAUGA, ON, Nov. 3, 2014 /CNW/ - After experiencing one of the worst winters in Canada this past year, it's no wonder that over a third of Canadians are feeling nervous about the upcoming winter season.¹  And whether it's buying a snow thrower, a better shovel or salt; or looking into paid options for snow removal, 41 per cent of Canadians are planning to take proactive steps this year to better prepare for the upcoming season.

"Early reports are in, and while we may not experience the same frigid temperatures as we did last year, it's clear that Canadians should be prepared for another year of extreme weather," says Dr. Bell, Professor Emeritus and former Dean, Faculty of Environmental Studies, York University. If there is one thing that we learned from last winter, it is that a devastating snow storm can hit at any time. It is important for Canadians to think ahead and get the tools they need now so that they are well prepared for the potentially harsh winter ahead.  For the growing number of seniors, appropriate preparations are crucial."

Over a quarter of Canadians admitted to feeling unprepared for the harshness of last winter. And it's no surprise that provinces that were among the hardest hit last year (Manitoba, Saskatchewan, and Ontario) are the ones that felt most unprepared for this past winter. When it comes to tackling snow this past winter, 62 per cent of Canadians did their own snow removal; however, 4 in 10 struggled to get the job done last winter.

"Our research indicates that 56 per cent of Canadians have either hurt their back or felt sore after shoveling snow" says Michelle Sordi, Husqvarna Canada. "Our high quality tools are expertly crafted to tackle Canadian winters and make them more manageable. With an entirely revamped line of snow removal products, Canadians can count on our products to help them better prepare for the winter ahead."

Canadians looking for advice on snow tools can visit a Husqvarna dealer. For more information, go to www.Husqvarna.ca.

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About Husqvarna Group

Husqvarna Group is the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The Group's products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries. Net sales in 2012 amounted to SEK 31 billion, and the Group had 15,400 employees on average in more than 40 countries. The head office is located in Stockholm, Sweden, and the share is listed on the NASDAQ OMX Stockholm Exchange.

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¹ According to a survey of 1501 Canadians conducted between September 22 and 25, 2014 by Leger online panel, LegerWeb, with a margin of error of +/- 2.5%, 19 times out of 20

SOURCE: Husqvarna Canada

Media Contact, Lauren Chin-You, APEX PR, [email protected], 416.934.2106