Canadians Hopping Onto the More Milk Movement

Nesquik launches pledge to increase milk consumption across the country

TORONTO, March 21, 2012 /CNW/ - On its 60th anniversary, Nesquik is "stirring" up interest among Canadians about the importance of proper milk consumption and asking them to join the More Milk Movement. Ensuring kids meet all the recommendations from Canada's Food Guide, let alone getting them to drink two or more glasses of milk per day, can be a challenge for moms.

According to the Canadian Community Health Survey, as children get older, their milk consumption decreases: 37 per cent of children aged 4 to 9 do not consume the recommended minimum two servings of milk products per day, and 61 per cent of boys and 83 per cent of girls aged 10 to 16 aren't meeting the minimum recommended servings per day either¹.

"61 per cent of boys and 83 per cent of girls ages 10 through 16 are not consuming the recommended two-to-four servings of milk outlined in Canada's Food Guide²," says Jyotika Desai, Registered Dietitian, Nestlé Canada. "With the Nesquik More Milk Movement, we hope to engage Canadians and motivate them to drink more milk, and flavoured milk may encourage kids to have a glass."

The Nesquik More Milk Movement can be found on the Nesquik Canada Facebook page and provides Canadians with information about the importance of drinking milk. Once the pledge is made, participants receive a one-dollar coupon for Nesquik (with the purchase of any 4L milk product) to kick start their involvement in the program. The More Milk Movement has been gaining momentum and now has more than 51,000 Facebook 'Likes' since its launch on January 4, 2012. Canadians interested in making a healthy change and joining the Movement should visit: http://www.facebook.com/NesquikCanada.

This year, Nesquik celebrates its 60^th year of providing Canadian families with delicious flavoured milk and giving kids the energy they need to play, grow or even, do the bunny hop, alongside Quiky the Nesquik Bunny. Since its launch in 1952, Nesquik has made milk fun by giving it a flavourful boost. Available in Chocolate, Strawberry and 25 per cent Less Sugar, kids love to drink this family favourite, and moms will be happy knowing that every flavoured glass contains less sugar than fruit and soft drinks.

Nestlé Nesquik is available in grocery stores nationally. For more product information, please visit www.nestle.ca.

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¹ Garriguet D. Nutrition: Findings from the Canadian Community Health Survey. Overview of Canadians' Eating Habits. Statistics Canada 2006; Catalogue no. 82-620-MIE-No.2
² Garriguet D. Nutrition: Findings from the Canadian Community Health Survey. Overview of Canadians' Eating Habits. Statistics Canada 2006; Catalogue no. 82-620-MIE-No.2

About Nestlé Canada
Backed by more than a century of research and experience, Nestlé Canada's vision is to be Canada's number one food and beverage company, helping Canadians live healthier and happier lives. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS, KIT KAT, BLACK MAGIC, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,600 people in 21 manufacturing sites, sales offices and distribution centres across the country.

Cathy Mitchell
APEX Public Relations
416-934-2103
[e-mail]