Annual poll reveals confidence in achieving future financial goals is higher among Canadians who have met with an advisor in the past year
TORONTO, Dec. 27, 2012 /CNW/ - A new CIBC (TSX: CM) poll conducted by Harris/Decima shows that as Canadians approach the New Year they are generally positive about their current financial situation, an increase of 6 per cent from a year ago. Canadians are also confident about achieving their future financial goals - a trend that was most prevalent among those who have met with an advisor in the last year.
Key findings of this year's poll include:
2013 | 2012 | 2011 | |||||||||||||||||||
70% | 64% | 69% |
2013 | 2012 | 2011 | |||||||||||||||||||
74% | 72% | 71% |
"Canadians are entering 2013 with a more positive outlook on their finances today, and with the confidence that they can reach their long term financial goals," said Christina Kramer, Executive Vice President, Retail Distribution and Channel Strategy, CIBC. "The next step is to turn that confidence into action by putting plans in place at the start of the year that will help you make progress towards the things that matter most to you."
The poll also revealed that one of the keys to a positive outlook on your finances is having a discussion with a financial advisor:
"Setting up a conversation with an advisor early in 2013 will only require a small time investment, but as we've seen in these poll results, the benefits can be significant," added Ms. Kramer. "One of the immediate benefits of that conversation is that you will gain a better understanding of where you stand today. Then you can lay out some realistic steps to help achieve your personal financial goals."
Across age groups, confidence in achieving future financial goals was generally strong, although there were different views among some age groups.
KEY POLL FINDINGS
Percentage of Canadians feeling positive about their current financial situation today, by region:
2013 | 2012 | 2011 | |
National Average | 70% | 64% | 69% |
Atlantic Canada | 65% | 61% | 72% |
Quebec | 68% | 64% | 67% |
Ontario | 74% | 66% | 67% |
Manitoba/Saskatchewan | 75% | 70% | 73% |
Alberta | 69% | 72% | 73% |
British Columbia | 65% | 54% | 72% |
Percentage of Canadians feeling positive about their current financial situation today, by age:
2013 | 2012 | 2011 | |
National Average | 70% | 64% | 69% |
18-24 | 69% | 69% | 66% |
25-34 | 67% | 58% | 73% |
35-44 | 71% | 69% | 68% |
45-54 | 70% | 63% | 68% |
55-64 | 69% | 65% | 69% |
65 and over | 73% | 66% | 70% |
Percentage of Canadians who are confident they will reach their future financial goals, by region:
2013 | 2012 | 2011 | |
National Average | 74% | 72% | 71% |
Atlantic Canada | 74% | 78% | 72% |
Quebec | 64% | 60% | 66% |
Ontario | 78% | 76% | 70% |
Manitoba/Saskatchewan | 84% | 78% | 69% |
Alberta | 82% | 85% | 77% |
British Columbia | 72% | 70% | 78% |
Percentage of Canadians who are confident they will reach their future financial goals, by age:
2013 | 2012 | 2011 | |
National Average | 74% | 72% | 71% |
18-24 | 73% | 78% | 76% |
25-34 | 74% | 78% | 75% |
35-44 | 75% | 74% | 69% |
45-54 | 74% | 70% | 71% |
55-64 | 75% | 68% | 69% |
65 and over | 74% | 70% | 69% |
Each week, Harris/Decima interviews just over 1000 Canadians through teleVox, the company's national telephone omnibus survey. These data were gathered in a sample of 2,009 Canadians between October 25th and November 4, 2012. A sample of this size has a margin of error of +/-2.2%, 19 times out of 20.
CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, and has offices in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.
Image with caption: "Canadian Financial Confidence Entering 2013 (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20121227_C3433_PHOTO_EN_22207.jpg
SOURCE: CIBC
Kevin Dove, Head of External Communications and Media Relations, CIBC: (416) 980-8835 or [email protected]
About CIBC CIBC is a leading North American financial institution with 13 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers...
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