Cleaning Up with Roberge

Benoit Roberge gives every Quebecker a chance to star in a Web video clip with prizes from P&G Canada !

MONTRÉAL, May 22, 2012 /CNW/ - P&G is proud to announce that it is providing prizes in support of a new contest Cleaning Up with Roberge. Three lucky winners, in collaboration with the (24-Heures/24-Hours) newspaper, will get the chance to star with Benoit in Web video clips featuring P&G's Swiffer, Dawn, Febreze, M. Net and Cascade household products.

From May 28th to June 10th, all Quebeckers will be able to submit their funny and zany housework stories, in writing, on the 24-Heures website. 24-Heures will select the three best stories and the finalists will get the chance to shoot their own anecdote, in Montreal, with Benoit Roberge.

"I simply love cleaning up", explains Benoit Roberge. "And believe me, when you know how to do it the right way, it is far from boring! So why not do it with humour? I am curious to see what kind of stories people are going to send in. By reading them I hope to feel less different.  I've got a few good ones myself!"

The three videos will be posted on YouTube for the public to vote on. The finalist with the most votes will be crowned the overall winner and earn a year's worth of assorted P&G housework products as well as a $1000 gift card.

Doing the housework is admittedly necessary and even inevitable but it can also be made into an amusing and fun task. Be creative and above all make us laugh! We can't wait to read your stories!

To enter the contest, please visit http://www.24hmontreal.canoe.ca/concours/. The contest will be live on May 28, 2012

Contest sponsored and administered by 24-Heures. Entries will be submitted to 24-Heures and subject to the contest sponsor's privacy policy.

Winner and guest must be prepared to travel to Montreal, Quebec/Canada, June 14-15, 2012. No purchase necessary.  All entries must be received by June 10, 2012.  Open to residents of Quebec who are the age of majority in the province or territory in which they reside as of the last day of the month prior to the date of entry. Three (3) finalist and (1) Grand Prize are available to be won. Approximate value of each finalist prizes $1000 CAD. Approximate value of grand prize $1500 CAD. Finalists will be determined by a judging panel appointed by 24H (the "Judging Panel"). Odds of winning depend on the number of eligible Entries received and the caliber of the Entries and will be judged on originality and creativity. For full rules and entry details visit http://www.24hmontreal.canoe.ca/concours/

About Procter & Gamble

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For more information, please contact :

Patricia Larivière
MSL Canada
o: 514-842-1077 #1591 
e: [email protected]