TORONTO, Oct. 9, 2018 /CNW/ - Dove today confirmed its accreditation by PETA – People for the Ethical Treatment of Animals – as being a Cruelty-Free brand. From early 2019, Dove products will feature the PETA Cruelty-Free logo on their packaging.
Sophie Galvani, VP Dove Global, explained, "For over 30 years we've used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting any animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA's cruelty-free logo to assure our customers that Dove does not, and will not, test on animals."
Gaining PETA's cruelty-free accreditation is acknowledgement of Dove's broader commitment not just to care for women's and men's skin and hair but also to care for the planet and everyone on it —including animals.
Galvani continues, "More than ever, people want, and deserve, clarity on what goes on in the making and composition of the products they love. Dove's PETA accreditation is part of that, as well as being an important step to inspire further action globally on animal testing across the personal care and beauty industry."
PETA senior vice president Kathy Guillermo commented, "PETA is delighted to certify a globally recognised personal care brand such as Dove as cruelty-free. We know consumers will appreciate Dove's commitment to permanently ending tests on animals everywhere in the world, and while there is still much to be done to end animal testing, we hope today's announcement will inspire other beauty brands and companies to follow suit."
The news comes as Unilever, Dove's parent company, confirms its support of a global ban on animal testing for cosmetics. David Blanchard, Unilever Chief R&D Officer, commented, "Animal testing for cosmetics has been banned in the EU since 2013, and we hope that a global adoption of a similar ban will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world."
Unilever's ongoing work on alternatives to animal testing, and its commitment to promote their adoption globally, has also been recognised by PETA who will now list Unilever as a 'company working for regulatory change', which indicates that Unilever conducts no tests on animals anywhere in the world unless specifically required by law. Dove's commitment goes above and beyond this.
As part of its commitment to support the implementation of a global ban, Unilever will also partner with Humane Society International (HSI), the global animal protection organisation, to support its #BeCrueltyFree initiative to enact legislative reform in key beauty markets to prohibit animal testing of cosmetics. As part of this ambitious new collaboration, Unilever will help develop the capability to make decisions on product safety using non-animal approaches across companies and regulatory authorities globally, so that animal testing is not required.
"We are very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetic products without any need for animal testing anywhere in the world," concluded Blanchard.
About Dove
Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households worldwide uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids, Dove® Men+Care™, developed specially for men, and Baby Dove, developed specially for babies. Dove® is available nationwide in food, drug and mass outlet stores.
About Unilever
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 161,000 employees and generated sales of €53.7 billion in 2017. Over half (57%) of the company's footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's, PG Tips, Ben & Jerry's, Magnum and Lynx.
Unilever's Sustainable Living Plan (USLP) underpins the company's strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020
- Halving the environmental impact of our products by 2030
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 46% faster than the rest of the business and delivered 70% of the company's growth in 2017.
Unilever was ranked as an industry leader in the 2018 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running, and achieved four A ratings across Climate Change, Water, Forests and Supplier Engagement in CDP's 2018 Global Supply Chain report. Unilever has pledged to become carbon positive in its operations by 2030, and to ensure 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025. For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.ca/sustainable-living/.
SOURCE Dove Canada
Max Mosher, Edelman Canada, [email protected], 647-252-2866
Share this article