Elliot Lifson and Monique F. Leroux will head up the cabinet for the next Centraide campaign

MONTREAL, April 22, 2014 /CNW Telbec/ - The President and Executive Director of Centraide of Greater Montreal, Lili-Anna Pereša, announced at noon today at the Board of Trade of Metropolitan Montreal that Elliot Lifson, Vice-Chairman of Peerless Clothing, and Monique F. Leroux, Chair of the Board, President and Chief Executive Officer of Desjardins Group, will co-chair the 2014 Centraide campaign.

Mr. Lifson and Mrs. Leroux will head up a campaign cabinet composed of some thirty influential executives from all sectors of the business community (click here for the cabinet membership list). They will ask business leaders to hold a Centraide workplace campaign for their employees next fall.

Campaign 2014 will be launched on October 2 in downtown Montreal with Centraide's March of 1,000 Umbrellas.

This annual fundraising campaign will make it possible to improve living conditions for families in difficulty (food, housing, budget planning), promote the development of young children, prevent delinquency and encourage academic perseverance among youth, facilitate the integration of newcomers, and break the isolation of seniors and people with disabilities or mental health problems.

Donations to Centraide provide essential funding to over 360 community agencies on the Island of Montreal, in Laval and on the South Shore that offer services and support to alleviate the effects of poverty and exclusion, and to improve living conditions for the most vulnerable.

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SOURCE: Centraide of Greater Montreal

Annick Gagnon, Public Relations Coordinator, 514 288-1261, ext. 242, [email protected], www.centraide-mtl.org