Énergie Cardio and Canal Vie Get Québec Into Shape With New Partnership Developed by Bell Media Mix

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MONTREAL, Jan. 22, 2014 /CNW Telbec/ - Canal Vie, in partnership with Énergie Cardio, has launched across the province a new recruitment campaign for MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC, the channel's new TV reality series on fitness to premiere in 2015. Marketed by Bell Media Mix, this major synergetic project will be deployed across all Bell Media platforms, including Rouge fm, which will allow the mobilization of communities in specific regions at specific times.

As the official sponsor, Énergie Cardio enjoys extensive visibility across all promotional platforms throughout the recruitment phase, which continues through the end of January. A TV campaign featuring Chantal Lacroix, the producer and host of MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC, is currently running on Canal Vie. In addition, the campaign includes banners on the channel's website and the full sponsorship of the registration page. This partnership goes even further by involving Énergie Cardio's fitness centres into the recruitment process.

In collaboration with Canal Vie's content team, Bell Media Mix developed a tailor-made sponsorship program to seamlessly integrate its partners, proving enormously successful as all sponsorship opportunities were filled.

Auditions for those interested in taking part in MAIGRIR POUR GAGNER: LE DÉFI DU QUÉBEC will begin in February at several Énergie Cardio locations across the province. Hopeful participants can register at Énergie Cardio locations and online at www.canalvie.com.

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO, and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE: Bell Media

Michelle LaBarre, Vice-President, Bell Media Mix
514.939.5001, ext. 3131 or [email protected]