eValue™ Efficiency Calculator Identifies Highest and Lowest Performers from Among 5000 Global Brand Social Media Accounts

MONTREAL AND PARIS, FRANCE, March 21, 2012 /CNW Telbec/ - Parta Dialogue (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announce results from a social media performance analysis of over 5000 global brands using their patent-pending eValue™ Efficiency Calculator.

Results at a Glance:

Top Facebook Performers:	Fox News, Mercedes Benz France, Los Angeles Times
Top Twitter Performers:	The Globe and Mail, Sears, Ask American Express
Top Youtube Performers:	Mercedes Benz USA, Pizza Hut, Redbull
Lowest  Facebook Performers:	Pepsi, Toys ''R'' Us, Tommy Hilfiger
Lowest Twitter Performers:	Home Depot Deals, Amazon.com Deals, Wynn Las Vegas
Lowest Youtube Performers:	Toyota USA, Blackberry France, Stride Chewing Gum

The eValue™ Efficiency Calculator is a software as a service tool designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. The Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of over 5000 global brands and ranks all resulting performance figures on a percentile scale.

The Efficiency Calculator is the first tool to be deployed in the eValue™ Social Media ROI Suite, which will be released to the public in mid-April. Already testing the product in Beta mode are leading consumer brands such as Air Transat, Post Foods Canada Corp., and Koodo Mobile®.

More information about the e-Value Efficiency Calculator can be found at the following address:
http://www.socialmediaefficiency.com

About PARTA

PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Nestlé Waters and Crédit Agricole.

PARTA recently launched e-Value™, a groundbreaking SaaS tool that gauges the efficiency of social media brand presence in real time.

For more information, please visit www.partadialogue.com.

PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in E-Learning and Social Learning, Edu-Performance Canada Inc (www.eduperformance.com).

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

Tom Liacas, VP Social Media
[phone]
[email protected]

Paul Allard, President & CEO
[phone]
[e-mail]