eValue™ Social Media ROI Suite Compiles World's Largest Database of Corporate Social Media Performance Metrics

TSXV: PAD

MONTREAL and PARIS, France, Aug. 21, 2012 /CNW Telbec/ - Parta Dialogue (TSXV: PAD), expert in Social Media and Social Learning for businesses, announces the complete aggregation of performance results from all major corporate social media accounts worldwide, a critical milestone for its eValue™ Efficiency Calculator.

As of August 15th, the eValue™ Social Media ROI Suite is now computing the engagement metrics of over 20,000 corporate social media accounts including all leading companies in Fortune 500 and Financial Post 500. Being the only application of its kind that intelligently cross-calculates engagement values to compare social media accounts of any size, coupled with the world's largest corporate database of accounts measured daily, the eValue™ Social Media ROI Suite is poised to become the yardstick by which all commercial social media properties are measured worldwide.

The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.

With the upcoming addition of the Optimization Library and Trend Analyzer, the Suite will provide even further insight into a brand's social media landscape (competition, sector and geographical region).  The eValue™ suite is a standalone measurement and optimization tool but can be complimentary to existing tools such as Radian6, Sysomos and Hootsuite.

For more information about eValue™ Social Media ROI Suite please visit www.evaluesuite.com
Twitter: @evaluesuite

About PARTA
PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico and is the developer of leading eValue™ Social Media ROI Suite:  www.evaluesuite.com

Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Dassault Systems, Nestlé Waters and Crédit Agricole. www.partadialogue.com

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization: www.engagementlabs.com.

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions: www.eduperformance.com.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

SOURCE: PARTA DIALOGUE INC.

Tom Liacas, VP Social Media
Parta Dialogue Inc.
[phone]
[email protected]

Paul Allard, President & CEO
Parta Dialogue Inc.
[phone]
[email protected]