TORONTO, June 8, 2016 /CNW/ - If you are using valuable resources, time and money to create compelling content, you should be distributing this content to a wide audience. The simplest way to do this is through a wire service. Selecting a newswire that is right for your company is an important decision: you'll need someone that will work with your company to help you to meet your corporate communications objectives.
In the recently published white paper, Your Trusted Partner: Selecting a Wire Service Provider, CNW's Vice President Strategic Communications, Media and Audience Relations, Laurie Smith shares her expert tips for choosing a wire service provider. These include:
By building a strategic relationship with your wire service provider, you will have access to expert and insightful resources on a consistent basis. By maintaining an on-going relationship with your wire provider (and not just contacting them when you need to send out an urgent release), they can help you make the most of your communications budget and strategy.
Viewing your wire service provider as a trusted partner will mean you can rely on their knowledge and expertise instead of scoring network guides and service options; freeing up your time to focus on your overall communications strategy and other pressing matters.
This article also explores how to get the most out of your relationship with your wire provider and proposes questions that can be raised at your next meeting with your service provider to ensure an optimal relationship.
For more information, download our FREE white paper today, Your Trusted Partner: Selecting a Wire Service Provider.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
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Image with caption: "Get the most out of your relationship with your newswire service provider (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160608_C1587_PHOTO_EN_709191.jpg
Media Contact: Melissa Meyer, Communications Assistant, [email protected]
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