Groupe Média TFO launches Le Camp TFO en Famille for Francophones and Francophiles across the country, under pressure from COVID-19 Français
TORONTO, March 17, 2020 /CNW/ - Groupe Média TFO has chosen to launch Le Camp TFO en Famille today. The initiative is implemented to support Francophones and Francophiles across Ontario and Canada while schools are closed. Hosting a program of learning activities and fun, educational, quality-certified content, TFO's renowned platforms, such as its TV channel, IDELLO.ORG and BOUKILI.CA will offer handy and effective tools for the whole family.
At the heart of Groupe Média TFO's initiative, and in order to support parents in the best possible way, the IDELLO.ORG platform, which already includes nearly 12,000 educational resources, will offer intelligent, fun, reliable and safe content collections for all ages. And with its digital presence of over 2 million subscribers and 25 social media accounts, TFO will also help those resources be more accessible to a greater number of parents and teachers, no matter where they are, which is a priority concern in this period of social distancing.
"In difficult situations such as the one we are all facing, it is important to offer a gesture of solidarity to help families navigate the new daily life they will need to adopt over the next few weeks. We wanted TFO to remain supportive of Francophone and Francophile parents, children and teachers across Canada in a useful, effective way," said Eric Minoli, Chief Operations Officer.
"In the spirit of mutual aid, we will immediately make access to IDELLO.ORG free during this critical time. The concept of Le Camp TFO en Famille is simple: support parents as naturally as possible by offering brand new programming every day. By integrating learning activities at home with as much simplicity as possible, we wish to foster joyous, bonding moments for all families," said Julie Caron, Chief Digital Learning Officer.
Le Camp TFO en Famille, on TV, on IDELLO.ORG and on BOUKILI.CA
Discover videos, e-books, games, apps and other fun, educational activities from TFO in the form of tweets, Facebook publications and other immediate and quick-sharing methods. TFO will offer its audiences a suite of ideas, tips, specific learning documents, as well as wellness and relaxation resources every day― the optimal way to continue learning from home, as a family, with complete peace of mind.
On TV
To get more information about our educational broadcasting, view our programming schedule. For instance, begin your morning with Robin le Robot and continue with songs from Mini TFO, as a family by watching Le Monde Magique de Lorenzo, or with your teens by watching FLIP, l'Algorithme. And in the evening, why not give TFO's art cinema selection a try, starting at 9:00 p.m.?
If you wish to learn more about how to get TFO's TV channel, visit our How to Get TFO section on the tfo.org website.
On IDELLO.ORG
By creating a profile, parents will discover a new selection of educational content every day. They will also get to browse nearly 12,000 varied educational resources, thanks to a search feature that can filter by desired age and school grade. Parents and teachers can access thematic folders to support them during learning activities with their children or to prepare their future classes. Handy ideas and customized news will also be shared on our social media and in daily newsletters.
BOUKILI.CA
For those who wish to discover a fun resource that teachers particularly adore, Boukili is only a few clicks away. Boasting a virtual library of some hundred original ebooks, Boukili, now available for free on the computer, on tablets and for your smart speakers, teaches children ages 4 and up how to read in French.
The content made by Groupe Média TFO conveys essential skills, values and abilities to help young audiences grow up and become enlightened world citizens. TFO's French-language programming is aligned with the priorities of Ontario's Ministry of Education and supports children and teens in building their identity, especially as Francophones in a minority setting.
Through its quality productions that convey exemplary values for all families, Groupe Média TFO wishes to become a driver of the French Fact across Ontario, Canada and the world.
About Groupe Média TFO
Groupe Média TFO is an essential destination for audiences seeking innovative educational and cultural content in French, at the vanguard of digital learning. TFO serves 2 million students and 135,000 teachers and educators all over Ontario and Canada. With 1.2 billion views on its 22 YouTube channels, TFO operates Canada's number one French-language channel, Mini ABC, for which it received a Golden Play Button award. From Austin to Amsterdam, GMTFO's content has won multiple prizes: Kidscreen Awards, Gémeaux Awards, Cassies, IBC Awards, SXSW Film Design Awards, and many more.
SOURCE Groupe Média TFO
Contact and Media Inquiries: Carole Nkoa, Chief Marketing and Communications Officer & Chief Philanthropy-Business Opportunities Officer, [email protected]| 416.606.5113 (text as well); Mélanie Grenier, Chief of Corporate Communications, [email protected] | 416 527-2212 (text as well)
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