Powered by hmv Canada, the Vault is Canada's newest offering in digital music streaming
TORONTO, Dec. 4, 2012 /CNW/ - hmv Canada, Canada's premiere retail destination for music and entertainment, officially announced today the launch of The Vault, its new digital subscription based streaming service. With millions of tracks available and constantly growing, the Vault will offer Canadians unlimited access to the hottest new releases, the biggest hits, and the deepest catalog in music.
"HMV is incredibly excited to launch The Vault," said Nick Williams, President and CEO of hmv Canada. "Canadians look to us as a trusted source to help them create their own music experience. The Vault is a natural extension of that commitment."
Music enthusiasts can visit The Vault for a free 2-week trial starting today. The Vault will offer users the ability to discover music, build a personal library, create custom playlists and share content through social feeds, all for one low monthly fee of $4.99 unlimited access on a personal computer or $9.99 for unlimited access on both web & mobile devices. In addition, users will also have the ability to download individual tracks and/or albums at The Vault Store, hmv's new digital download store.
Williams continued, "The launch of the Vault is a clear indication of hmv Canada's ability to continually evolve to meet the ever-changing needs of our customers, while offering them an unparalleled music and entertainment experience. This is an important investment in the company's future and is another positive step resulting from our acquisition by Hilco in July 2011."
Fans can unlock The Vault at www.inmyvault.com.
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to become a Canadian entertainment market leader with 113 stores from Newfoundland to British Columbia, including flagship locations in Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its market, launching in 2009 hmvdigital.ca, a digital music store offering over 12 million MP3 tracks for download, and in 2010, the HMV Pure customer rewards program, which has attracted over 1.2 million paid cardholders. hmv has been named Canadian Music Retailer of the Year for the past 20 years, and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year. In July 2011, Hilco acquired hmv Canada from the UK's HMV Group plc
SOURCE: HMV Canada Inc.
FTI Consulting
Kelly Whitten
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