Honda Canada Closes Out a Strong First Quarter With Eight Percent Year-over-Year Growth

Honda Civic maintains first quarter lead in compact segment
Honda Pilot and Acura RDX set best ever March sales records

MARKHAM, ON, April 1, 2014 /CNW/ - Combined March sales of 15,292 units by the Honda and Acura divisions of Honda Canada Inc. represented a 6% increase over last year's sales. The Honda Automobile Division reported March sales of 13,454 units, up 5% over last year. The Acura Division reported March sales of 1,838 units, up 6% versus last year.

"Honda's strong line-up of versatile utility vehicles proved to be attractive to Canadians in March, as Fit, CR-V, Odyssey, Pilot, Ridgeline and RDX saw monthly sales gains," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Additionally, the refreshed 2014 Honda Civic closes the first quarter as the leader in the competitive compact segment and we look forward to a strong Spring selling season."

March Highlights:

• Honda Civic hold its position as the number one selling passenger car in Canada through the first quarter of 2014
• Honda Fit monthly sales were up 25% versus the same period last year
• Honda CR-V sales were up 12% over the same period last year (versus 2,777 units sold in 2013)
• Honda Odyssey sales increased by 14% versus the same period last year
• Honda Pilot sales increased by 34% over the same period last year (395 units sold in 2013), setting an all-time March record
• Honda Ridgeline saw monthly sales growth of 42% versus the same period last year
• Acura business was led by 634 delivered units of the RDX, breaking an all-time March monthly sales record

HONDA CANADA INC.					HONDA CANADA INC.
Mar-14					Mar-14
RETAIL SALES - MTD					RETAIL SALES - YTD
MODEL	2014	2013	% Change		Model	2014	2013	% Change
FIT	787	631	24.7%		FIT	1,455	1,357	7.2%
CIVIC	6,021	6,007	0.2%		CIVIC	12,407	11,287	9.9%
INSIGHT	0	12	-100.0%		INSIGHT	0	37	-100.0%
CR-Z	6	8	-25.0%		CR-Z	14	15	-6.7%
ACCORD	1,795	1,862	-3.6%		ACCORD	3,448	3,726	-7.5%
S2000	0		-		S2000	0		-
CROSSTOUR	77	120	-35.8%		CROSSTOUR	167	317	-47.3%
CR-V	3,114	2,777	12.1%		CR-V	6,764	5,785	16.9%
ODYSSEY	956	839	13.9%		ODYSSEY	2,180	1,967	10.8%
PILOT	531	395	34.4%		PILOT	1,252	989	26.6%
RIDGELINE	167	118	41.5%		RIDGELINE	412	373	10.5%
HONDA division	13,454	12,769	5.4%		HONDA division	28,099	25,853	8.7%
CSX	0	0	-		CSX	0	0	-
ILX	256	284	-9.9%		ILX	482	653	-26.2%
TSX	86	66	30.3%		TSX	172	233	-26.2%
TL	248	163	52.1%		TL	423	399	6.0%
RL/RLX	42	2	2000.0%		RL/RLX	105	7	1400.0%
NSX	0	0	-		NSX	0		-
RDX	634	423	49.9%		RDX	1,305	1,175	11.1%
MDX	568	783	-27.5%		MDX	1,229	1,205	2.0%
ZDX	4	7	-42.9%		ZDX	5	15	-66.7%
ACURA division	1,838	1,728	6.4%		ACURA division	3,721	3,687	0.9%
Honda Canada Inc.	15,292	14,497	5.5%		Honda Canada Inc.	31,820	29,540	7.7%

 

SOURCE: Honda Canada Inc.

Maki Inoue [phone]