Honda Canada Sales Momentum Continues with Second Month of Year-over-Year Growth

Honda Civic maintains early lead in compact segment

MARKHAM, ON, March 3, 2014 /CNW/ - Combined February sales of 8,796 units by the Honda and Acura divisions of Honda Canada Inc. represented a 12% increase over last year's sales. The Honda Automobile Division reported February sales of 7,825 units, up 14% over last year. The Acura Division reported February sales of 971 units, virtually flat versus last year.

"As winter showed no signs of mercy, Canadians continued to support Honda's wide selection of reliable trucks, including CR-V, Odyssey, Pilot and AJAC award-winning MDX," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Additionally, after two months of sales, the refreshed 2014 Honda Civic has struck a chord with Canadians and maintains its early lead in the competitive compact segment year to date."

February Highlights:

• Honda Civic was up 11% over the same period last year with 3,071 units sold, holding its position as the number one selling passenger car in Canada on a YTD basis (versus 2,777 units sold in the same period last year)
• Honda CR-V sales were up 39% over the same period last year (versus 1,594 units sold in 2013)
• Honda Pilot had its best February with 414 sales (a 29% jump over the same period last year)
• Honda Odyssey sales were up 17% over last year with 654 units sold
• Acura business was led by 349 delivered units of the RDX
• Sales of the MDX, AJAC's 'Best New SUV over $60,000', were up 86% over last year (versus 165 units sold in 2013)

HONDA CANADA INC.					HONDA CANADA INC.
Feb-14					Feb-14
RETAIL SALES - MTD					RETAIL SALES - YTD
MODEL	2014	2013	% Change		Model	2014	2013	% Change
FIT	391	390	0.3%		FIT	668	726	-8.0%
CIVIC	3,071	2,777	10.6%		CIVIC	6,386	5,280	20.9%
INSIGHT	0	8	-100.0%		INSIGHT	0	25	-100.0%
CR-Z	6	3	100.0%		CR-Z	8	7	14.3%
ACCORD	925	976	-5.2%		ACCORD	1,653	1,864	-11.3%
S2000	0		-		S2000	0		-
ELEMENT	0	0	-		ELEMENT	0	0	-
CROSSTOUR	42	112	-62.5%		CROSSTOUR	90	197	-54.3%
CR-V	2,213	1,594	38.8%		CR-V	3,650	3,008	21.3%
ODYSSEY	654	559	17.0%		ODYSSEY	1,224	1,128	8.5%
PILOT	414	322	28.6%		PILOT	721	594	21.4%
RIDGELINE	109	132	-17.4%		RIDGELINE	245	255	-3.9%
HONDA division	7,825	6,873	13.9%		HONDA division	14,645	13,084	11.9%
CSX	0	0	0.0%		CSX	0	0	0.0%
ILX	119	179	-33.5%		ILX	226	369	-38.8%
TSX	50	89	-43.8%		TSX	86	167	-48.5%
TL	96	125	-23.2%		TL	175	236	-25.8%
RL/RLX	51	5	920.0%		RL/RLX	63	5	1160.0%
NSX	0	0	-		NSX	0	0	-
RDX	349	382	-8.6%		RDX	671	752	-10.8%
MDX	306	165	85.5%		MDX	661	422	56.6%
ZDX	0	5	-100.0%		ZDX	1	8	-87.5%
ACURA division	971	950	2.2%		ACURA division	1,883	1,959	-3.9%
Honda Canada Inc.	8,796	7,823	12.4%		Honda Canada Inc.	16,528	15,043	9.9%

 

 

SOURCE: Honda Canada Inc.

Maki Inoue [phone]