'Hyundai Promise' program announced for Sonata

Customers receive a longer warranty and can return the popular mid-size sedan within 30 days

MARKHAM, ON, Feb. 11, 2013 /CNW/ - Hyundai Auto Canada Corp. is giving Canadians up to 30 days to decide if the Sonata is the right choice with a new program that allows them to return the vehicle and get their money back, without a usage or penalty fee. The company is also extending the Sonata's warranty from 5-years or 100,000 km to 7-years or 120,000 km. The "Hyundai Promise" initiative is a nation-wide pilot project the company is exploring to give buyers added confidence in their purchase decision in short term - by accepting the vehicle's return - as well as into the future with a longer warranty.

"We're so convinced that the Sonata will win buyers over in 30 days or less, that we'll give them their money back if it doesn't," said John Vernile, Vice President of Sales and Marketing at Hyundai Auto Canada Corp. "We looked at what the competition had to offer and saw that our Sonata stands toe-to-toe with the best on the market, which is why we can offer this type of program. Buying a car is a big decision, so we want to help assure our customers they made the right choice and can be proud of their Sonata. The Hyundai Promise does that by giving them peace-of-mind both now and over the long term."

Hyundai Promise is available on the Sonata and Sonata 2.0T (hybrid is excluded) and will be offered for a limited time to finance customers. Customers will have the option to activate the money-back program between 7-30 days after delivery, provided the vehicle has been driven less than 2,000 km, shows no significant damage, has not been in a collision, and the customer can present proof they intend to purchase a replacement new vehicle from a non-Hyundai dealer. Customers will receive their first month's payment, plus any taxes, fees, levies, and deposit paid at delivery.

The Sonata was named the Most Fuel-Efficient Full-size vehicle for the 2012 model year by Natural Resources Canada and earned a 5-star overall crash safety rating by the U.S. National Highway Traffic Safety Administration. The company redesigned the Sonata for the 2011 model year and infused the car with Hyundai's now-signature Fluidic Sculpture design philosophy and powered the sedan with advanced four-cylinder engines, including a 198-horsepower 2.4-litre with Gasoline Direct Injection (GDI) and a range-topping 274-horspower 2.0-litre with GDI and a twin-scroll turbocharger.

Adds Vernile: "We're not aware of anyone in the auto industry offering a money-back program like ours. We designed it to be truly customer-driven, so we don't burden our customers with a penalty or usage fee if they decide to return their car. Hyundai Promise truly adds another level of confidence in the car buying and ownership experience and we have no doubt they will realize they made the right decision with the Hyundai Sonata."

Hyundai Auto Canada, established in 1983 and headquartered in Markham Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 200 dealerships nationwide.

Image with caption: "Hyundai Auto Canada Corp. is launching a new "Hyundai Promise" initiative that gives customers of its Sonata sedan up to 30 days to return the vehicle and get their money back (without a usage or penalty fee) and extending the Sonata's warranty to 7-years or 120,000 km. (CNW Group/Hyundai Auto Canada Corp.)". Image available at: http://photos.newswire.ca/images/download/20130211_C4686_PHOTO_EN_23556.jpg

SOURCE: Hyundai Auto Canada Corp.

Oles Gadacz, Public Relations Director, Hyundai Auto Canada Corp.
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Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp.
Office: [phone], Mobile: [phone], Email: [email protected]

Patrick Danielson, Public Relations Specialist, Hyundai Auto Canada Corp.
Office: [phone], Email: [email protected]