Keurig Green Mountain, Inc. Innovates to Enter the Espresso Coffee System Category in Canada

Keurig Green Mountain, Inc. Partners with Lavazza, Italy's Favorite Coffee, to Introduce the New Keurig® Rivo™ System

MONTREAL, March 26, 2014 /CNW Telbec/ - Keurig Canada Inc., a subsidiary of Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, in partnership with Luigi Lavazza S.p.A., the symbol of Italian coffee around the world, announces today the launch of the Keurig® Rivo™ Espresso, Cappuccino and Latte system in Canada.

The Keurig® Rivo™ system is a first time innovation for Keurig in the espresso-based beverages category in Canada. It combines quality, coffee-house espresso based beverages with the authenticity of Lavazza's years of espresso expertise, and the benefits of using fresh milk - all with the simplicity consumers expect from the Keurig® brand.

With minimal clean-up, the Keurig® Rivo™ system brews authentic espresso in under a minute using fresh sealed packs giving coffee-lovers the possibility of creating a variety of delicious drinks - including hot or iced cappuccinos, lattes, mochas and more, simply and consistently.

The Keurig® Rivo™ system is now available for purchase in participating retailers throughout Canada as well as at Keurig.ca at a suggested retail price of $229.99.

"The Keurig® Rivo™ system will please Canadian lovers of the Keurig® brand, who appreciate the simplicity and quality of the Keurig® systems, as much as all espresso lovers, who will now be able to enjoy freshly brewed Lavazza® espresso-based beverages in the comfort of their homes", stated Sylvain Toutant, President of Keurig Canada Inc. "Whether they prefer cappuccinos, lattes, iced coffee, simple and fresh espressos, the options are limitless!"

"To achieve the authentic, delicious taste of a cappuccino or latte, it starts with fresh ingredients—like rich espresso and frothy, steamed milk," said Ennio Ranaboldo, CEO of Lavazza North America. "Keurig® Rivo™ system allows consumers to choose from an exclusive selection of authentic Lavazza® espresso blends to brew rich Italian espresso and select their own fresh milk from their refrigerator for the perfect froth to craft their favorite beverages."

Keurig® Rivo^TM system features
The combination of fresh milk and espresso-blend Keurig® Rivo™ packs, crafted by Lavazza exclusively for the Keurig® Rivo™ system, which is named to evoke the Italian world of revolutionary, offer users the breadth of choice to brew up to 32 authentic espresso-based beverage options at the touch of a button in under two minutes.

To make true espresso, a brewing machine must be a high pressure system, forcing hot water through a finely ground blend of specially blended and roasted coffee. The Keurig® Rivo™ system brews rich Lavazza® Italian espresso with up to 15 bars of pressure and each Rivo™ pack contains approximately 7.5 grams of a unique blend of 100 percent Arabica beans, packed and freshly sealed to preserve optimum quality of taste.

Key brewer features

• Two espresso sizes: short (1.4 oz. / 42 ml) and lungo (2.8 oz. / 84 ml)
• Three frothing modes to make the perfect froth, hot or cold
• Removable 60 oz. water reservoir
• Frothing pitcher that is dishwasher safe

Rivo™ pack varieties include:

• Espresso Classico (medium roast): A medium roast featuring a pleasant aroma with notes of tropical fruit; sweet, mild floral qualities with a lingering fruity finish.
• Espresso Delicato (medium roast): A medium roast with a full bodied blend and a balanced acidity; slightly sweet with notes of chocolate and a long lasting citrus finish.
• Espresso Intenso (dark roast): A dark roast consisting of a bold, full bodied blend with aromas of butter and caramel; subtle hints of smoke with a pleasantly crisp finish.
• Espresso Decaf (medium roast decaffeinated): A medium decaffeinated roast featuring a balanced flavor and gently sweet aromas of grape and dried fruit with a satisfying, smooth finish.

About Luigi Lavazza
Established in 1895, the company has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world and the retail market leader in Italy. Today Lavazza is present with its subsidiaries and distributors in over 90 countries and operates worldwide in the Home and Away-from-Home segments. The company has 25 years of tradition in the production and marketing of systems and products for the portioned coffee segment. Lavazza's North American headquarters are based in New York City.

About Keurig Canada Inc.
Keurig Canada Inc. (Keurig Canada) is the Canadian business unit of Keurig Green Mountain, Inc. (Keurig). The company offers a wide range of premium coffees in a variety of formats, as well as Keurig® Single Cup Brewers and many Keurig® brewed coffees, teas and other beverages. Consumers can enjoy Keurig Canada products whether they are at home, at work, in a café-bistro and in other points of sale. Keurig Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.

In addition to revolutionizing the Canadian beverage marketplace, Keurig Canada is also a leader in sustainable development thanks to its programs supporting local and global communities, and its initiatives to reduce its environmental footprint.

The company's Canadian principle office, management team, and coffee roasting and beverage packaging plants are located in Montreal, Quebec. Also located in Quebec are Keurig Canada's subsidiaries, GMCR Canada Café-Bistro L.P. with its network of Van Houtte® bistros, VKI Technologies Inc., and Van Houtte Coffee Services Inc. who together offer innovative beverage service options to away from home customers from branches in 30 cities across Canada. For more information, visit gmcrcanada.ca, KeurigGreenMountain.com, Keurig.ca, VanHoutte.com, Timothys.com, baristaprima.ca and vkitech.com.

About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig^® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Keurig Green Mountain Forward-Looking Statements
Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors," and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Keurig Green Mountain Inc.

Information:
Valérie Ladouceur
Brand PR Specialist
Keurig Canada Inc.
[email protected]
1-514-789-7587 | 1 877-593-7722 # 7897587

Investors:
Katie Gilroy
Corporate Communications Manager
Keurig Green Mountain, Inc.
[email protected]
1-781-205-7345

Media:
Véronique Désilets
NATIONAL Public Relations
[email protected]
1-514-843-2059