Koodo Mobile gets top ranking in J.D. Power and Associates Canadian Customer Satisfaction Study

TORONTO, May 16, 2012 /CNW/ - Koodo Mobile, Canada's decidedly different, yet fair and simple wireless company, has once again received a top ranking from Canadian consumers. Responding to the J.D Power and Associates 2012 Canadian Wireless Total Ownership Experience Study^SM Canadian consumers rated Koodo higher than any other stand-alone cell phone carrier, which ranked exceptionally well in cost of service and offerings and promotions.

"At Koodo Mobile we never lose sight of our number one priority—providing great value to our customers while being a cell phone carrier consumers want to stay with," says Kevin Banderk, Chief Koodo Officer. "Because consumers aren't contractually obligated to stick with us, we are motivated to always strive to do better. We are so thrilled that Canadians see the value in choosing Koodo Mobile as their wireless provider; it fuels our fire to provide even more value in the years to come."

The J.D. Power and Associates' study examines consumers' satisfaction with their mobile service, phone and retail experience and was based on a survey of 14,000 mobile phone users. Koodo Mobile received a customer satisfaction score of 752 out of a possible 1,000 to take the top spot. Koodo has recently introduced a number of new offerings, re-affirming its commitment to be always first to introduce great services and innovation to its customers. These include Koodo giving long distance the boot with their new Canada-wide plans - no more long distance and roaming charges for calls to and from anywhere in Canada - and a growing range of leading-edge smartphones that keep Canadians current and connected.

About Koodo
Koodo Mobile is Canada's smart and simple mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a fair and transparent approach to cellular service, including plans that are clear and easy to understand. Koodo also introduced the world to the revolutionary Tab^TM. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone's price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid part or all of their Tab can use it towards a new Koodo phone.

Koodo continues to up the ante on smart mobility, and now offers Canadians flexible data from only $5 / month. With Koodo, customers are never locked in and won't be penalized for changing or cancelling their data plan. And since Koodo doesn't have zones, there are never data roaming charges within Canada. In another industry-leading move, Koodo has also recently given long distance the boot with their new Canada-wide plans. No more long and roaming charges for calls to and from anywhere in Canada.

Find more information about Koodo at www.koodomobile.com

or to schedule an interview please contact:

Irit Shtock
Strategic Objectives
416-366-7735 x 237
[email protected]

or

Kelly Baita
Strategic Objectives
416-366-7735 x 224
[email protected]