MONTREAL, Nov. 2, 2012 /CNW Telbec/ - With the Holidays around the corner, Labatt is reaffirming its commitment to its ongoing fight against drinking and driving, teaming up for the fourth year in a row with Operation Red Nose as a provincial sponsor.
"Every year, Operation Red Nose is there to remind Quebecers that they should celebrate the Holidays responsibly, and to offer a viable alternative to drinking and driving, all across the province," says Hugo Tremblay, Director, Corporate Affairs, Labatt Breweries of Canada. "At Labatt, responsible drinking is central to our concerns, and we are very pleased to join forces with Operation Red Nose to raise Quebecers' awareness and urge them to use the drive-home service, available starting November 30th."
In what has become a tradition at Labatt, employees of the brewery in Montreal and its distribution centres all over Quebec will be volunteering along with other Operation Red Nose team members, doing their part to help get people home safely this Holiday season. Another very tangible way for Labatt to show its support.
Year-round initiatives
The partnership with Operation Red Nose is an integral part of Labatt's Better World program, which, besides encouraging everyone to enjoy beer responsibly, aims to limit the environmental impact of the brewery's operations and contribute to the betterment of society. To help achieve these objectives, the company deploys a variety of campaigns throughout the year.
For example, over the coming months, Labatt will be rolling out the Web tool Family Talk About Drinking in Quebec, a platform designed to help parents start a conversation about alcohol with their children. It provides a true support community made up of experts and other parents engaged in dialogue about the same issues.
In addition, the third annual Global Be(er) Responsible Day was held on September 21. Labatt employees around the world took part in this major offensive that raises awareness among front-line staff in bars and restaurants of the importance of preventing underage drinking and improving ways of better controlling the authenticity of legal drinking age identification.
"As the world's leading brewer, we have an important role to play in encouraging people to enjoy beer responsibly and not get behind the wheel if they've had too much to drink. That's why we work hard to implement these many initiatives year-round," Mr. Tremblay concludes.
About Labatt Breweries of Canada
With a proud Canadian heritage going back to 1847, Labatt employs more than 3,000 people and operates six breweries that deliver over 60 quality brands to consumers. Labatt Blue (Bleue in Quebec), Kokanee, Keith's, Budweiser and Bud Light are among the most popular products brewed by the company nationally and regionally. Labatt has owned a facility in LaSalle since 1956 and operates some 20 distribution centres in Quebec.
As an integral part of AB InBev, the world's leading brewer, which produces more than 200 fine beers in 130 countries, Labatt also makes world-renowned beers like Stella Artois, Brahma and Beck's available to customers across Canada.
SOURCE: LABATT BREWING COMPANY LIMITED
Source:
Jennifer Damiani
Communications Manager
Labatt Breweries of Canada
Information:
Joëlle Paquette
TACT Intelligence-conseil
418 529-3223, ext. 33
[email protected]
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