Mars Wrigley Canada Celebrates Women Who Flip The Status Quo With M&M'S® Limited-Edition Packs and $75,000 Donation Français
M&M'S® releases limited edition packs ahead of International Women's Day to recognize and celebrate female trailblazers who redefine and reshape success and happiness for other women.
TORONTO, Feb. 15, 2023 /CNW/ - This month, M&M'S® Canada, is releasing first-ever, limited-edition 'flipped' packs featuring its three female spokescandies, Purple, Brown and Green, who have returned to their posts to help celebrate women who are flipping the status quo and redefining what success and happiness looks like. As part of this goal of 'Flipping the Status Quo', M&M'S partnered with the Canadian Women's Foundation, pledging $1 CAD (up to a max. of $75,000 CAD) per purchase of its new, limited-edition 'flipped' packs to support the organization's Economic Development Program.
Get ready for a double dose of inspiration and empowerment! As part of this initiative, M&M'S teamed up with two Canadian women who exemplify flipping the status quo to bring consumers its new, limited-edition 'flipped' packs:
- Angie Quintanilla-Coates aka Five15 is an artist and illustrator known for her bold approach to artistic styles, content, and mediums.
- Oorbee Roy aka Aunty Skates also known as Aunty Skates, is a businesswoman-turned-designer-turned-skateboarder, proving that it's never too late to try new things and pursue your passions.
These two women are a testament to the limitless potential of women everywhere, and we can't wait to see what they have in store! Keep an eye on these creators for their content on how they redefine expectations and success in their lives.
"M&M'S is committed to creating a world where everyone feels they belong, and our 'Flipping the Status Quo' program is another way we're living up to that commitment." said Barbara Cooper, Marketing Director at Mars Wrigley. "Women in Canada are redefining what the status quo looks like, and we're thrilled to be celebrating the work of Aunty Skates and Five 15 as inspiration to others. Additionally, our partnership with the Canadian Women's Foundation helps support an organization that enables women to define their own success."
"We value the work that M&M'S is doing to empower women and gender-diverse people in Canada, and are thrilled to be partnering with them to help advance gender equality across the country," said Paulette Senior, President and CEO of the Canadian Women's Foundation. "Their donation will go to support programs that help women and gender-diverse people move out of poverty through skills training, mentorship, and self-employment. "
This year's Super Bowl LVII announced the surprising return of the M&M'S spokescandies after their short break to relish in new activities reflective of their unique personalities, staying true to the M&M'S mission of bringing people together through fun and belonging. Now back from their short hiatus, the brand's three iconic, female spokescandies have returned to support women like them, and can be found exclusively in the limited-edition packs available in-store at major retailers across Canada starting early February, 2023. For more information about the campaign, visit mmspurple.com or follow M&M'S on Instagram and Facebook.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, MARS®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
ABOUT THE CANADIAN WOMEN'S FOUNDATION
The Canadian Women's Foundation is a national leader in the movement for gender equality in Canada. Through funding, research, advocacy, and knowledge sharing, we work to achieve systemic change. We support women, girls, and gender-diverse people to move out of violence, out of poverty, and into confidence and leadership. Since 1991, our generous donors and supporters have contributed more than $185 million to fund over 3,000 life-transforming programs throughout Canada. Visit canadianwomen.org to learn more.
SOURCE Mars, Incorporated
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