Media Advisory - Launch of the Canadian Cancer Society's 10th Thingamaboob campaign

Lise Dion and Marie-Claude Barrette team up to encourage Quebecers to get a mammogram

10 artworks tell the story of 10 people living with breast cancer

MONTREAL, Nov. 23, 2018 /CNW Telbec/ -

WHAT:	Launch to open the Canadian Cancer Society's Thingamaboob campaign, whose keychain reminds women aged 50 to 69 of the importance of getting a mammogram every two years to detect breast cancer in its early stages.
WHEN:	Saturday, November 24, 2018  Interviews can be arranged with Lise, Marie-Claude, Dr Johanne Blais and Dr Christiane Laberge as well as 10 people living with breast cancer, from 10:45 a.m. to 11:30 a.m. The Thingamaboob campaign launch and unveiling of 10 artworks will take place on-site at 11:30 a.m. More interviews can be done afterwards. Exhibition of 10 artworks and silent auction.
WHERE:	Galerie MX 333 Viger Avenue West (Corner of Bleury), Montreal

• Eight in ten breast cancers occur in women aged 50 years and above.
• To date, mammography remains the most effective means of detecting breast cancer in its early stages.
• When breast cancer is diagnosed and treated early, the survival rate is nearly 100%, there are more, less aggressive, treatment options, and cure rates are higher.
• Info: memomamo.ca

SOURCE Canadian Cancer Society, Quebec Division

Media relations: Jasmine Goupil, 514 576-6611, [email protected]