Fighting For Attention: How Brands Win!
TORONTO, Aug. 15, 2012 /CNW/ - Today, IAB Canada announced the speaker line-up for its' MIXX Canada Conference Series in Toronto on September 21, 2012.
In a world of unlimited choices for where consumers spend their media time, Marketers and Publishers are 'putting on the gloves' in the fight to be front and center. Brands are being built in unusual ways - through social media connections, through one to one connectivity with consumers and through novel revenue streams. At the MIXX Canada Conference, Marketers explore the 'Fight' for the consumers' attention and how some brands WIN…
Round One - As the world's fastest growing + most controversial sport, the Ultimate Fighting Championship enjoys unprecedented growth, not only through their own brand, but also through their stable of professional fighters - becoming distinct supporting brands connected through social media. Bryan Johnston, Chief Marketing Officer of Zuffa LLC, will share the unique strategic approach to Social Media that helped transition 'cage-fighting' into a branded global sport of Mixed Martial Arts.
No other sport has grown so fast, so far and with such a rabid following as the UFC. And no other athlete has helped define the UFC brand more than elite MMA fighter Georges St. Pierre. Known as GSP to over 3 million Facebook followers, almost ½ a million Twitter fans and millions of fight fans around the world, GSP's marketing agency Sid Lee, Montreal, shows how one fighter's persona is developed into his own world-class brand.
Round Two - 'Regretsy is where DIY meets WTF.' April Winchell's wit is like a flying roundhouse kick delivered to the crafting community. As the creative genius behind Regretsy.com, she pulls no punches against hapless Up-cyclers, Re-cyclers and Non-cyclers, much to the delight of her followers. April, a self-described professional smartass, 'throws-down' with brand impersonators, and shares some of the most stand-out examples of 'debauchery', and how it all comes together to support worthwhile charities in need.
Round Three - Technique is critical…. Sherrill Mane, SVP Industry for IAB USA, explains the 3MS - Making Measurement Make Sense - and reviews key Metrics and Research that outline online strategies holding consumers' attention and lead to successful marketing impact.
Championship Rounds - Joan Fitzgerald, Vice President, TV & Cross-Media Solutions, comScore (USA), will present research compiled by comScore + the Coalition for Innovative Media Measurement (CIMM) on How Multi-Screen Consumers Are Changing Media Dynamics. Plus, Tom Fotheringham, Director, Digital Solutions, OMD (CAN) referees Demand Side Platforms going 'toe to toe' in a return of the Battle of the DSPs, a follow-up from IAB Canada's X-Series RTB Event earlier this year.
Who will deliver the winning punch??? Find out on September 21st, 2012 at MIXX Canada!
Keynote Speakers:
- Bryan Johnston, CMO, The Ultimate Fighting Championship, ZUFFA LLC. (USA)
- Justin Kingsley, VP Strategy + Partner, Sid Lee (CAN)
- April Winchell of Regretsy.com (USA)
- Sherrill Mane, SVP Industry, IAB USA (USA)
- Mark Greenspan, COO Achilles Media/NEXT Media (CAN)
- Joan Fitzgerald, Vice President, TV & Cross-Media Solutions, comScore (USA)
- Tom Fotheringham, Director, Digital Solutions, OMD (CAN)
In addition to MIXX Canada's Full Day Conference in Toronto, IAB Canada travels across the country with the MIXX Canada Roadshow, which features an update on the changing Interactive landscape in Canada from comScore, as well as case studies from leading Online Publishers + Ad Networks. MIXX Canada Roadshow is held in Toronto, Halifax, Ottawa, Montreal, Vancouver, + Calgary. And, new this year, MIXX Canada's Vancouver Roadshow will feature Matt Mahar, NIKE (USA). Visit www.mixxcanada.com for complete MIXX Canada Roadshow information.
Visit www.mixxcanada.com for registration and detailed MIXX Canada Conference information.
IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada's most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.
SOURCE: Interactive Advertising Bureau of Canada
Contact Kelly Tulett at [email protected]
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