Winners from across Canada participated in once-in-a-lifetime game of shinny atop the mountains of BC
TORONTO, March 25, 2015 /CNW/ - Molson Canadian has revealed the 11 winners of its #ANYTHINGFORHOCKEY contest, who demonstrated their unwavering dedication to the game of hockey. The winners were flown to a remote mountain-range near the Rocky Mountains to play the game of their lives atop an unforgettable, professionally-made mountain rink.
Over the last four months, thousands of hockey obsessed Canucks from coast-to-coast submitted a range of unique, often moving, stories across Facebook, Twitter and Instagram, as part of Molson Canadian's #ANYTHINGFORHOCKEY campaign. Winners were selected based on their incredible love for the game.
Among the winners were Don Dietrich of Deloraine, Manitoba who continues to play hockey despite having Parkinson's Disease, Carolyn Hazell of Ottawa, Ontario, who was selected for dedicating her time and effort to support women's hockey in Canada and abroad, and Rich Lewis of Cartwright, Labrador who petitioned to bring back a rink to his hometown after it had been without one for 15 years.
"Hockey is everything to me – even though I struggle with my body, when I am on the ice it all goes away," says Don Dietrich. "Having the opportunity to skate in such a unique, isolated location is something that I never thought I would be able to do. It was the trip of a lifetime and I am very grateful to Molson Canadian for making it possible."
The 11 winners, who recently returned from their trip, were transported by helicopter to the top of the world near the Rocky Mountains where they participated in a once-in-a-lifetime game of shinny on a remote, custom-built ice rink, surrounded by British Columbia's picturesque mountains.
Their adventure was taken to new heights thanks to a visit from the iconic Molson Canadian Beer Fridge, officiating from a former NHL® referee, who oversaw over 1,300 NHL games, and a very special, surprise appearance by one of the NHL's most celebrated icons to be revealed in the upcoming #ANYTHINGFORHOCKEY TV spot, scheduled to air on April 4, 2015 just in time for the Stanley Cup® Playoffs.
"We wanted to not only focus on rewarding fans for their hockey passion, but also bringing those fans together by delivering a truly memorable, undeniably Canadian experience they'll never forget," says Jeff Harrop, Senior Marketing Director, Molson Coors Canada. "Giving them a chance to play together against a spectacular mountain backdrop was a fitting way of recognizing their contributions to both the sport and the communities they've touched. These winners would truly do anything for hockey."
Given the location and weather conditions, construction of the rink began 17 days prior to filming the event, with equipment - including snowmobiles and snow blowers - air lifted by helicopter into the rink area. Adding to the atmosphere, the crew of eight froze large-scale, fabric Molson Canadian and NHL logos into the ice.
The full list of winners, includes:
Don Dietrich, Deloraine, Manitoba
Rich Lewis, Cartwright, Labrador
Jeremy Rupke, Huntsville, Ontario
Carolyn Hazell, Ottawa, Ontario
Shawn Mayze, Port Coquitlam, British Columbia
Sean Markham, Hamilton, Ontario
Mike McDonald, Whitby, Ontario
Sylvain Jutras, Saint-Célestin, Quebec
Brandon Barber, Vancouver, British Columbia
Bradley Friesen, Vancouver, British Columbia
Mike Paron, Ottawa, Ontario
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.
NHL, the NHL Shield, the word mark and image of the Stanley Cup and the word mark NHL Winter Classic are registered trademarks and NHL Face-Off name and logo, the NHL Winter Classic logo and the NHL All-Star Game logo are trademarks of the National Hockey League. All Rights Reserved.
SOURCE MOLSON CANADIAN
Image with caption: "Molson Canadian #ANYTHINGFORHOCKEY Winners arrive at epic outdoor rink in the Rocky Mountains (CNW Group/MOLSON CANADIAN)". Image available at: http://photos.newswire.ca/images/download/20150325_C7636_PHOTO_EN_13541.jpg
or an interview with one of the winners contact: Catherine Flint, Harbinger, [email protected], (416) 960-5100
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