National Car Rental Announces 6th Annual "Rent Rent Reward" Promotion for Emerald Club Members

Customers Can Earn Additional Free Rental Days By Referring Others To Join The Emerald Club

ST. LOUIS, MO, Aug. 20, 2012 /CNW/ - National Car Rental, the premier car rental brand for frequent airport travellers, is launching its annual Rent Rent Reward^SM Emerald Club promotion. This year marks the sixth consecutive year that National has offered the Rent Rent Reward promotion to registered Emerald Club members offering one free rental day for every two qualifying rentals (or two or more days), with no limit on free days earned. The promotion runs from Aug. 20, 2012, through Jan. 31, 2013.

"From the very beginning, the 'Rent Rent Reward' promotion was designed to offer special rewards to our loyal Emerald Club members as a way to say 'thank you' for choosing the National Car Rental brand," said Rob Connors, assistant vice president for National. "Six years later, we are pleased to continue offering this rewards program to new and current members who rely on the Emerald Club for speed and convenience during their business and leisure travel."

Customers can join National's Emerald Club at www.emeraldclubpromos.com/rentrentreward/2012/ and immediately begin participating in the "Rent Rent Reward" promotion. There are no fees to join and new members can begin to enjoy faster service at airports and free upgrades in National's "Emerald Aisle."

To be eligible for the "Rent Rent Reward" promotion, Emerald Club members must register at www.emeraldclubpromos.com/rentrentreward/2012/. There is no limit to the number of free days earned between Aug. 20, 2012 and Jan. 31, 2013, and participating members can also earn a free rental day for referring a friend or colleague to the Emerald Club in addition to their standard program rewards for all rentals. Upon registering for the promotion, members can encourage friend referrals by sharing the "Rent Rent Reward" registration link via email, Facebook or Twitter.

Emerald Club members can redeem "Rent Rent Reward" free rental days between Sept. 10, 2012, and June 15, 2013.  Redemption includes up to three free rental days at any time, including weekends. In keeping with the speed and convenience of the Emerald Club rental experience, National notifies participants about their free rental days via email.  Free rental days can be redeemed at the rental counter, through the reservation telephone number 1-800-328-1234 or when reserving online via the National website at www.nationalcar.ca.

The Emerald Club - the car rental industry's first comprehensive frequent-renter program - expedites the rental process for Emerald Club members by offering counter bypass at all of its nearly 300 locations, as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. In addition, Emerald Club members can choose to receive EmeraldAlerts^SM - emailed communications that include Arrival and Return Alerts, and Drop & Go^SM service with convenient eReceipts.

"Emerald Club is a popular choice with people on the go because of the ease and convenience it offers, especially in crowded airport or city-centre locations," said Connors. "We have expanded to 63 Emerald Aisle locations in the United States and Canada, including at the 50 top airports for business travel, because we know busy travellers have places to go and things to do."

National earned the "Leading Edge Award" from Executive Travel magazine, recognizing the brand as the top rental car service in the travel industry in 2011. In addition, the Emerald Club was honoured as the 2010 and 2011 Best Rental Car Loyalty Program in the annual Editors' Choice Awards by SmarterTravel, the largest online source of independent expert advice for the budget-conscious traveller. National received the honour in recognition of the brand's "Emerald Aisle" service and numerous other customer benefits, including expedited rentals. 

About National Car Rental
Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveller throughout the world. With National, time-sensitive customers in the United States and Canada are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National - which launched the car rental industry's first comprehensive frequent-renter program - further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. In addition, Emerald Club members can choose to receive EmeraldAlerts^SM - emailed communications that include Arrival and Return Alerts, and Drop & Go^SM service with convenient eReceipts.

In 2011, Executive Travel magazine recognized National as the top rental car service in the travel industry, honouring the brand with its "Leading Edge Awards." In addition, the SmarterTravel Editors Choice Award went to Emerald Club in 2010 and 2011 as the "Best Rental Car Loyalty Program."  Emerald Club also was awarded a 2010 Business Traveller Innovation Award - sponsored by the National Business Travel Association (NBTA) and The Wall Street Journal - for expediting the travel process and enhancing convenience and efficiency.

St. Louis-based Enterprise Holdings owns and operates the National Car Rental brand in North America. With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. National also is part of a global strategic alliance with Europcar, creating the world's largest car rental network. For more information about National, visit www.nationalcar.ca or www.facebook.com/NationalCarRental.  For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of the car rental business, visit www.DrivingFutures.ca and follow @LeeBroughton on Twitter. This news release and other National Car Rental announcements are available at the Enterprise Holdings press room.

SOURCE: National Car Rental

Meghan Maguire, National Car Rental
314-512-2040
[email protected]

Leily Shafaee, Argyle Communications
416-968-7311 x236, [email protected]