MISSISSAUGA, ON, July 17, 2014 /CNW/ - Yesterday, Nissan Canada and the Canadian Football League (CFL) announced a new "Back in the Game" program that will provide funding and support to 21 (full list below) struggling high school football programs across the country. From Vancouver to Montreal, these teams can be found in each CFL market and will be given funding, equipment, playing field improvements, training materials or whatever other obstacles may have been keeping them out of the game.
Building on seven years as a proud partner of the CFL and official supporter of football in Canada, Nissan executives, staff and local dealers across Canada are all excited to see the results. To enable all Canadians to follow the journey, select teams will be featured in webisodes leading up to a full 30-minute documentary at the end of the program. This content will tell the story of these teams - their trials, tribulations and triumphs - over the course of their 2014 football season, with the students as the stars of the show.
"Nissan is a proud sponsor of football in Canada and extremely driven to improve the communities that we operate in," said Christian Meunier, President, Nissan Canada. "With this national platform, we can not only showcase the passion and importance of local youth football within our Canadian communities, but also give young Canadians a chance to learn and grow through the power of sport. Everyone within our organization is extremely excited."
In addition to Nissan's commitment, the CFL will be supporting the program and helping to grow youth football across the CFL's landscape with special guest appearances and resources, official CFL merchandise and amplification of program messaging and onsite activations throughout the season.
"Getting kids off the couch and playing sports is important for all Canadians," said Mark Cohon, Commissioner, Canadian Football League. "The lessons and social skills learned through sport and specifically football are invaluable to children and teenagers. And with partners like Nissan, we can make a difference in our communities. We can help revitalize football programs across the country where needed, and give those students the opportunity to get on the field, be a part of a team and have fun playing our great game."
21 schools, 18 cities, 5 provinces, 1 goal - Put Canadian youth "Back in the Game"
| Vancouver, BC | Eric Hamber Secondary |
| Burnaby, BC | Burnaby Central High School |
| South Surrey, BC | Earl Marriott Secondary School |
| Edmonton, AB | Eastglen High School |
| Calgary, AB | Bishop McNally High School & Father Lacombe High School |
| Calgary, AB | James Fowler High School |
| Calgary, AB | St. Mary's High School |
| Winnipeg, MB | Daniel McIntyre Collegiate Institute |
| Prince Albert, SK | Carleton Comprehensive Public High School |
| Saskatoon, SK | Mount Royal Collegiate |
| Swift Current, SK | Swift Current Comprehensive High School |
| Regina, SK | F.W. Johnson Collegiate |
| Mississauga, ON | Clarkson Secondary School |
| Toronto, ON | Downsview Secondary School |
| Toronto, ON | Newtonbrook Secondary School |
| Bowmanville, ON | Bowmanville High School |
| Scarborough, ON | Birchmount Park Collegiate Institute |
| St. Catharine's, ON | St. Catharine's Collegiate |
| Hamilton, ON | Sir John A MacDonald Secondary School |
| Ottawa, ON | To be determined |
| Montreal, QC | École Secondaire Dalbé-Viau |
Information, images and B-Roll of Nissan's full lineup are available at www.media.nissan.ca or upon request.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 184 independent Nissan dealerships, 35 Infiniti retailers and 44 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.
More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
About the Canadian Football League
This is today's CFL: star athletes playing a great game in modern venues. It's the home of the 102nd Grey Cup this November in Vancouver. It is where the Ottawa REDBLACKS will debut in 2014, playing in the modern TD Place, just as the Hamilton Tiger-Cats move into beautiful, new Tim Hortons Field. This is our league: proudly Canadian and steeped in tradition, but built for the future.
Image with caption: "High school players and coaches join CFL Commissioner Mark Cohon (second from right), Nissan Canada's Director of Marketing Steve Rhind (far right), Toronto Argonaut Andre Durie (back, third from left) and Community Manager of the Hamilton Tiger-Cats, John Williams (back, fourth from right) at Nissan's "Back in the Game" announcement. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140717_C8022_PHOTO_EN_42160.jpg
Image with caption: "CFL Commissioner Mark Cohon speaks at Nissan Canada's "Back in the Game" announcement - a program that will provide funding and support to 21 struggling high school football programs across the country. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140717_C8022_PHOTO_EN_42161.jpg
Image with caption: "Toronto Argonaut Andre Durie speaks at Nissan Canada's "Back in the Game" announcement - a program that will provide funding and support to 21 struggling high school football programs across the country. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140717_C8022_PHOTO_EN_42162.jpg
Image with caption: "As part of Nissan's "Back in the Game" program, Edmonton's Eastglen High School is one of 21 Canadian schools that will receive the support necessary to get back in the game. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140717_C8022_PHOTO_EN_42164.jpg
SOURCE: Nissan Canada Inc.
Media contacts:
Mark James
Cohn & Wolfe
Tel: 647-259-3316 / 416-400-5263 (mobile)
Email: [email protected]
Jamie Dykstra
Canadian Football League
Tel: 416-865-2664 / 627-400-6235 (mobile)
Email: [email protected]
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