Proving it: Going from News Release Performance to Measuring Brand Perceptions

TORONTO, Oct. 4, 2016 /CNW/ - Metrics matter when it comes to reporting the success of your PR efforts, but while big numbers are great, it's also important to correctly frame these results. As communications professionals we have moved beyond measuring the effectiveness of a news release solely in terms of earned media coverage. There are now better ways than ever to monitor and measure the impact of your news release on brand perceptions.

Using correct data tools, it is possible to give your client a more complete and holistic view of how their release has performed. News release performance has moved beyond the just the number of views.

Add value to your service, by demonstrating the performance of a release to a client in a context that they understand; this ensures the results and effectiveness of the news release resonates with them.  

CNW's whitepaper, Proving it: Going From News Release Performance To Measuring Brand Perceptions, discusses the importance of not only measuring the performance of your news release but going one step further and measuring how your news release can drive and impact brand perceptions.

What metrics matter beyond new release views? This whitepaper looks at metrics such as:

			1.	Potential reach
			2.	Engagement
			3.	Visits
			4.	Conversion rates
			5.	Sentiment and influence

Click here to download the white paper, Proving it: Going From News Release Performance To Measuring Brand Perceptions,from our Knowledge Centre. 

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

Image with caption: "Going from News Release Performance to Measuring Brand Perceptions (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161004_C5413_PHOTO_EN_788227.jpg

Amy-Louise Tracey, Communications Manager, [email protected]