/R E P E A T -- Media Alert - Take a break from politics : buy a daffodil! - A small flower for a great cause : the Canadian Cancer Society' Daffodil/

MONTREAL, April 2, 2014 /CNW Telbec/ - April is Daffodil Month. The Canadian Cancer Society (CCS) invites Quebecers to support people living with cancer by buying daffodils, which are a symbol of life and hope, from April 3 to 6, 2014.

Across Quebec, nearly two million daffodils will be sold by 20,000 volunteers at 1,800 sales points in shopping centres, banks, food markets, office buildings, pharmacies, and even companies.

Media photo op
April 3^rd, 2014
From 9:00 a.m. to 10:30 a.m.
McGill Metro Station (in front of Les Ailes de la mode)
Montreal

The following people will be available for photo opportunities and interviews:

• The Daffodil Month spokesperson, TV and radio host Josée Boudreault
• A CCS representative along with volunteers selling flowers

The money raised during Daffodil Month saves lives: today, 63% of people who were told "you have cancer" are still alive five years later. For some cancers, the survival rate is even more spectacular, particularly for childhood cancers (82%), breast cancer (88%), prostate cancer (96%), and testicular cancer (97%). In the 1940s, the survival rate was around 25%.

SOURCE: Canadian Cancer Society, Quebec Division

André Beaulieu, Senior Advisor, Communication, Canadian Cancer Society - Quebec Division, [email protected] 514 393-3444