TORONTO, Aug. 15, 2017 /CNW/ - For over 600 years, Stella Artois has been brewed with the legacy of thought, care and detail. This summer, the premium beer is inspiring Canadians to "Host One to Remember" by sharing the thoughtful details that make any hosting occasion unforgettable.
Drawing on the brand's Belgian heritage, Stella Artois has collaborated with Patrick Kriss, Michelin trained chef and owner of Alo – recently named best restaurant in the country by the 2017 Canada's 100 Best Restaurant list – and Chefs Plate, Canada's leading meal kit delivery service, to provide Canadians with an unforgettable experience at home. To further elevate the hosting experience, Stella Artois has partnered with interior designer Nate Berkus – an expert on hosting memorable experiences – to help show Canadians how they can make any event at home unforgettable.
"For generations, Stella Artois has brewed the finest quality beer with premium ingredients, and time-honoured traditions such as its 9-step pouring ritual," says Maria Guest, Senior Brand Director, Stella Artois. "From its rich European roots to current partnerships and programs, we hope to inspire Canadians with new tastes and ideas so they can host more memorable occasions with the people closest to them."
Working with Stella Artois, Chef Patrick Kriss is inspiring Canadians to elevate the hosting experience at home by developing a unique, Belgian-inspired recipe for Chefs Plate, which is ideal for summer hosting. The limited-edition Stella Artois x Chefs Plate hosting kit includes a set of iconic Stella Artois chalices, along with the finest farm fresh ingredients, so Canadians can recreate Chef Kriss' perfect recipe for an unforgettable summer dining experience. The limited edition kit± is available to order on www.ChefsPlate.com beginning August 14, 2017.
"Hosting memorable moments starts with curating the right menu and best ingredients," says Chef Kriss. "I'm excited to help inspire people at home to get in the kitchen and create an unforgettable dining experience with Stella Artois."
Award-winning interior designer Nate Berkus has brought his approachable and elevated philosophy to transforming spaces for over 21 years, whether for clients, television makeovers or through his various home collections.
"When it comes to entertaining, it's all about the details – the décor, the food, and the beverage that greets your guests," says Nate Berkus. "People want to feel taken care of, so they can just have a good time and focus on the experience. That applies to the host as well. At the end of the day, it's all about spending time with friends and family – and creating lasting memories."
For more information on Stella Artois, including its 9-step pouring ritual, Canadians can visit www.facebook.com/stellaartoiscanada.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.facebook.com/stellaartoiscanada for more information.
About Chefs Plate
Chefs Plate serves Ontario, B.C., Alberta, Manitoba, Quebec, Nova Scotia, PEI and New Brunswick. It is Canada's leader in the meal-kit delivery space, and delivers pre-portioned, locally-sourced farm fresh ingredients and easy-to-follow recipes in refrigerated kits right to its customers' homes – all at $10.95 per plate or less. As a food-tech company, its innovative business model connects people to local farmers and purveyors, re-investing in Canada's farm-to-table platform.
Chefs Plate is focused on reducing food waste in Canada, producing only one per cent food waste through its meal kits and overall operations. Aligned to this goal is its partnership with Second Harvest that allows Chefs Plate to donate any excess fresh ingredients or finished meal kits to local community agencies. The company was founded in Toronto in 2014 and has grown to nearly 300 employees and serves Canadians right across the country from coast to coast to coast. For more information, please visit www.chefsplate.com, or connect via social media on Facebook, Twitter or Instagram.
±Must be legal drinking age
SOURCE Stella Artois
Tamar Nersesian, Communication Manager, Labatt Breweries of Canada, P: 416-361-5247, E: [email protected]; Jon Koidis, Account Manager, Veritas Communications, P: 416-955-4591, E: [email protected]
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