Style meets rewards with exclusive new online shopping experience from Shoppers Optimum and Beyond the Rack

Shoppers Drug Mart's Optimum loyalty program joins forces with Beyond the Rack to launch a co-branded website that makes shopping for designer fashions and accessories more affordable and rewarding

TORONTO, Oct. 23, 2013 /CNW/ - Shoppers Drug Mart is collaborating with one of the nation's leading online private shopping clubs to launch a stylish new shopping experience. Shoppers Drug Mart and Beyond the Rack invite Shoppers Optimum members to join a new subscription-based retail website that offers exclusive savings and rewards on the hottest designer fashions and accessories. Shoppers Optimum members can visit the new Optimum-Beyond the Rack website where they can register to receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.

"We are always looking for new ways to reward Shoppers Optimum members and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," says Mike Motz, Executive Vice President and Chief Merchandising Officer, Shoppers Drug Mart." Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."

"Beyond the Rack is delighted to partner with Shoppers Drug Mart—one of Canada's leading retailers—in expanding our brand reach to their loyal customers and extending the SDM and Optimum brands into e-commerce," says Yona Shtern, CEO, Beyond the Rack. "This collaboration brings together two leaders in their respective fields to the benefit of Canadian consumers."

Optimum members who register for the new program, via the Shoppers Drug Mart website, will receive weekly emails with exclusive shopping offers on authentic designer merchandise including fashion, electronics, jewelry and more. While enjoying discounts of up to 80 per cent, Optimum-Beyond the Rack members will rack up 10 Shoppers Optimum points for every $1 spent on the new website to be redeemed on purchases at Shoppers Drug Mart. These member-only deals will last for seven days as opposed to the usual 48-hour deals currently offered by Beyond the Rack. Optimum-Beyond the Rack members will have access to deals on designer brands for up to 80% off.

The new Optimum-Beyond the Rack website can be accessed at www.shoppersdrugmart.ca/btr. Shoppers Optimum members who register before November 4, 2013 will be entered to win one of three early-bird prizes: a pair of Tod's Sunglasses valued at $400; a Coach handbag valued at $350; and a Beyond the Rack shopping credit of $150.

About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With 1,244 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 57 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services; and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.

About Beyond the Rack
Beyond the Rack, North America's premier online shopping club, offers its over 9.5 million members the most sought-after designer brand apparel, accessories, beauty, and home décor products at up to 80% off retail. Products are sold in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 20 new events each day. The privately held company has offices in Montreal, Toronto, New York and Las Vegas.

SOURCE: Shoppers Drug Mart Corporation

Media Contacts:
Ali Clarke, Consultant  
LexPR Canada    
[email protected] or 416-542-9140 x3365

Lori Krebs, PR Consultant 
Beyond the Rack
514-772-1421